Marketing Communications Specialist

Position Specifics
Transportation Services, a unit within Auxiliary and Business Services, is seeking a

Marketing and Communications Specialist

to support a broad range of transportation-related programs, including campus parking operations, event parking, campus transit, bike programs, fleet services, and campus and community ridesharing initiatives. This position develops and implements marketing and communication strategies across digital, print, web, social media, email, and event promotion channels to increase awareness and support departmental goals.

Responsibilities

Create, edit, and enhance content for websites, articles, feature stories, brochures, newsletters, advertisements, and fact sheets.

Coordinate the production of marketing and promotional materials across print, digital, social, and emerging media.

Prepare creative briefs and present concepts to internal clients and stakeholders.

Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards.

Monitor media coverage and track analytics for websites, social media, and digital campaigns.

Ensure compliance with accessibility requirements, confidentiality policies, and branding guidelines.

Translate technical or operational subject matter into clear, audience-appropriate messaging.

Participate in the planning and development of marketing and communications strategies, incorporating research and analytics.

Plan and support promotional activities for Transportation Services events.

Collaborate with internal partners, agencies, and vendors on marketing initiatives.

Communicate project and campaign status to clients and management.

Provide guidance or supervision to part-time or student employees supporting marketing activities.

This position may require occasional evening, weekend, or outdoor work in support of Transportation Services events and outreach.

Required Competencies

Strong writing, editing, and verbal communication skills.

Proficiency in marketing strategy, content creation, social media management, and public relations.

Ability to manage multiple assignments with minimal supervision.

Strong collaboration and interpersonal skills.

Experience with analytics tools, accessibility standards, CMS platforms, and digital advertising (preferred).

Proficiency with design tools such as Adobe Photoshop, Canva, or similar creative applications for producing visual and digital marketing materials.

Minimum Education, Work Experience & Required Certifications
Bachelor's Degree plus 3+ years of relevant experience; or an equivalent combination of education and experience is accepted. Required certifications: None.

Background Checks/Clearances
Employment with the University will require successful completion of background check(s) in accordance with University policies.

Salary & Benefits
Salary range: $51,000.00 - $74,000.00.

Penn State provides a competitive benefits package for full-time employees, including comprehensive medical, dental, and vision coverage, robust retirement plans, and substantial paid time off (holidays, vacation, sick time). Employees also receive a 75% tuition discount available to employees, eligible spouses, and children.

EEO Statement
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. Penn State is committed to and accountable for advancing equity, respect, and belonging.

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