Brand Manager, Rubbermaid

Job ID:

15290

Alternate Locations:

(not listed)

Company Overview
Newell Brands is a leading consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid, Sharpie, and Yankee Candle. The culture is built on values including Integrity, Teamwork, Passion for Winning, Ownership, and Leadership.

Job Description
The Brand Manager, US for Rubbermaid focuses on delivering business results within a specified Region, optimizing plans and supporting new product launches.

Partner closely with global brand marketing team

Work across business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for Rubbermaid

Conduct analysis regularly to understand why business lines are delivering or under delivering and provide recommendations to improve growth

Understand the consumer target and journey; deliver effective communication at key moments to drive purchase intent and appeal

Leverage eCommerce and DTC data to improve omnichannel performance

Manage the business with an eye toward speed and focus on increasing profitability

Key Responsibilities

Supports the brand building leadership team to deliver the US P&L goals

Helps build annual brand marketing and business plan

Helps deliver revenue and profit targets by delivering key initiatives on time and in full

Manage local allocated A&P budget

Supports activation of local advertising campaigns adapted from global creative assets

Supports PR and brand communication plans

Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning

Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; improve in-market assortment

Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share

Calculates the ROI of events, advertising and projects; leverages data and an ROI mindset to select projects

Analyzes promotional events and promotional plan; partners with sales to recommend enhancements to the promotional plan

Studies key competitors to identify the competition’s price and promotion strategy

Supports customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)

Conduct in-market store checks quarterly

Leads monthly SKU Health Check process to ensure deletions occur and manages new SKU creation to stay within target

Participates in media mix modeling process; applies insights to improve business performance

Understands consumer target and ensures everything serves the consumer target

Required Experience & Qualifications

A four‑year college degree; MBA preferred

3+ years of brand management experience

Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data

Prior experience in CPG or a Durables organization

Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive brand sales

Demonstrated ability to deliver results

Equal Opportunity Employer Statement
Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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