Digital Marketing Manager

Digital Marketing Manager (B2B)Position Type: Full-Time, Remote Working Hours: U.S. Eastern Time (EST)About the RoleOur client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company's marketing strategy across paid, organic, outbound, and brand channels.This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.The Digital Marketing Manager will own the full marketing funnel

from demand generation and lead nurturing to brand positioning and performance optimization

ensuring consistent growth, high-quality lead flow, and strong brand visibility.The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.ResponsibilitiesStrategy & Marketing Leadership Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals

Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion

Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives

Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed

Identify scalable growth opportunities across acquisition, retention, and brand channelsCampaign Management & Growth Execution Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content

Manage budgets and allocate spend strategically to maximize ROI and efficiency

Oversee campaign messaging, positioning, and creative direction to maintain brand consistency

Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition

Test new acquisition channels, campaign structures, audiences, and messaging to improve resultsAnalytics, Optimization & Reporting Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution

Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools

Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy

Present actionable recommendations and performance updates to leadership regularly

Continuously optimize campaigns through A/B testing and experimentationContent, Branding & Messaging Collaborate with content, design, and technical teams to ensure cohesive execution across channels

Guide messaging strategy and brand positioning to strengthen market visibility and engagement

Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets

Ensure all marketing efforts align with brand voice, customer pain points, and business objectivesCross-Functional Collaboration Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment

Coordinate with operations and product stakeholders to ensure marketing supports business priorities

Contribute to broader growth strategy discussions and go-to-market initiativesWhat Makes You a Perfect Fit Strategic thinker who connects marketing execution to business outcomes

Hands-on operator comfortable managing campaigns and optimizing performance directly

Data-driven marketer who thrives on experimentation, testing, and continuous improvement

Creative storyteller capable of building compelling brand and campaign messaging

Strong communicator and collaborative leader who works effectively across teamsRequired Experience & Skills Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager

Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels

Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems

Experience balancing strategic planning with hands-on execution

Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly

Excellent leadership, communication, and project management skillsPreferred Experience & Skills Experience leading marketing functions in B2B service-based, SaaS, or professional industries

Background in account-based marketing (ABM) or performance-driven demand generation

Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo

Experience managing cross-functional marketing teams or external agencies

Strong branding, storytelling, and positioning capabilities

Experience scaling marketing systems in high-growth environmentsWhat Does a Typical Day Look Like?A Digital Marketing Manager's day is a mix of strategic planning, campaign execution, and performance analysis. You will: Review campaign dashboards and optimize active marketing initiatives

Collaborate with leadership, sales, and content teams to align priorities and messaging

Launch and refine campaigns across paid and organic channels

Monitor lead flow, pipeline quality, and funnel conversion performance

Test new acquisition ideas, audience segments, creatives, and messaging strategies

Analyze campaign data and prepare actionable reports and recommendationsIn essence: you are responsible for driving pipeline growth, strengthening brand visibility, and ensuring marketing efforts generate measurable business impact.Key Metrics for Success (KPIs) Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)

Customer Acquisition Cost (CAC) and Marketing ROI

Website traffic and conversion rate growth

Lead-to-opportunity and opportunity-to-customer conversion rates

Paid campaign performance and ROAS

Brand visibility, engagement, and audience growth across channelsInterview Process Application Review

Assessment of experience and role alignment

Initial Interview

Discussion of background, marketing expertise, and growth mindset

Technical Interview

Deep dive into strategy, campaign management, analytics, and execution capabilities

Final Interview

Leadership and culture fit discussion with the client team

Offer & Background Verification