Senior Marketing Manager

Senior Marketing ManagerThe Senior Marketing Manager is responsible for leading the marketing strategy and execution for Lake Nona Wave Hotel and Aloft Orlando Lake Nona. Working closely with the Director of Sales & Marketing, this role focuses on creating, maintaining, and enhancing the brand image across traditional, digital, and social media channels.This position plays a key role in driving awareness and revenue for guestrooms, restaurants, bars, and meetings & events, while promoting the broader Lake Nona destination. The ideal candidate is a creative, detail-oriented marketing professional with a strong eye for design and a passion for storytelling.About Lake Nona Wave and Aloft HotelCelebrated as "The Living Room of Lake Nona," Lake Nona Wave Hotel is a luxury lifestyle destination that blends innovative technology, wellness, and culinary excellence. Since opening in 2021, Wave has redefined the Orlando hospitality experienceoffering guests something truly unexpected.Opened in 2023, Aloft Orlando Lake Nona brings a bold, modern energy with 205 urban-inspired guestrooms and the Althea Event Center, a 10,000 sq. ft. venue supporting meetings, events, and social gatherings.Together, these properties serve a diverse mix of luxury travelers, corporate guests, sports teams, and event clientele, all within one of the most innovative communities in the country.Our team members are the true soul of our company. At CoralTree Hospitality we think differently about travel, about experiences, and about how we care for our people and guests. We strive to create environments that engage, delight, and inspire, while empowering team members with talent, integrity, and heart to thrive.Guided by strong core values, we are committed to creating meaningful connections between people and places while delivering exceptional hospitality. We invite you to join us on this journey.ResponsibilitiesDevelop and implement property-level and market-driven marketing initiatives to increase brand awareness and revenueManage and maintain an active presence across all social media platforms, including content creation and calendar executionCreate and distribute email marketing campaigns and newsletters targeting segmented audiencesCollaborate closely with Sales & Catering to develop marketing collateral and graphic design materials that support revenue generationPartner with external agencies on digital marketing, PR, email, and print campaignsAttend hotel events and create engaging content to promote current and future experiencesSupport recruitment and retention marketing efforts in partnership with People ServicesMonitor industry trends, marketing platforms, and campaign performance to ensure effectivenessIdentify gaps in performance and implement strategies to improve resultsEnsure all marketing efforts are aligned with overall sales strategies and brand standardsQualificationsStrong creative eye with a passion for design, branding, and storytellingProficiency in Adobe Creative Suite, Canva, and video editing toolsExperience managing social media platforms and content strategiesBasic knowledge of digital and search marketingUnderstanding of hotel operations and hospitality marketing preferredStrong organizational and project management skills with the ability to multitask and meet deadlinesExcellent communication and collaboration skillsAbility to work in a fast-paced, dynamic environment and troubleshoot effectivelyProficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)Experience managing photo and video shoots is a plusFlexible schedule required, including evenings, weekends, and holidaysAs a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:Group medical, dental, vision, life, and disability benefits.Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.An employee assistance program.Paid time off/sick time.Participation in a 401(k) plan with a company match.Team member free room night program.Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of travel and hospitality.