Field Marketing Manager

Overland AI is seeking a Field Marketing Manager to join our Communications & Marketing (C&M) team. This is a new function at the company, and the person who fills it will build the field marketing motion from the ground up. The mandate is end-to-end ownership of Overland's external event presence and field marketing programs, including trade shows, conferences, hosted engagements, and private demonstrations. This role sits at the intersection of communications, business development, and operations, and is critical to ensuring that every event is tightly aligned to specific end-user personas, pipeline objectives, and business outcomes. Beyond execution, this role requires building the operational infrastructure, internal coordination cadences, and performance tracking needed to scale Overland's event strategy as the company grows. You will work closely with the Business Development team to support the go-to-market motion, facilitate lead capture and follow-through, and ensure field marketing contributes measurably to pipeline. This highly cross-functional role is for someone who thrives in ambiguity, values precision, and is comfortable turning logistics, data, and strategy into measurable outcomes. The role reports directly to the Head of Communications and Marketing.
Event Strategy, Planning, and Execution Own end-to-end planning and execution for external trade shows, conferences, and industry events, from early concept development through on-site delivery and post-event follow-up
Manage all event logistics with precision: timelines, budgets, travel, shipping, booth assets, and vendor coordination (including booth installation, teardown, and on-site operations) across events of varying scale and complexity
Lead vendor management across conference organizers, booth vendors, venues, A/V partners, and merchandise suppliers
Develop event plans tailored to specific end-user personas, in close partnership with Business Development and Communications & Marketing leadership
Build and maintain repeatable playbooks for Overland's most important recurring events, while adapting execution to the unique constraints of each venue and audience
Sales Enablement and Business Development Support Serve as an active presence on the show floor, engaging prospects, qualifying interest, and supporting the Business Development team in high-value conversations
Partner with Business Development to define event-specific goals, align on priority targets, and ensure field marketing programs directly support pipeline creation and go-to-market objectives
Coordinate pre-event outreach, on-site meeting scheduling, and post-event follow-up to ensure leads are captured, qualified, and handed off efficiently
Prepare event-specific materials that support sales conversations, including one-pagers, demo briefs, and leave-behinds tailored to target audiences
Internal Events and Hosted Engagements Plan and execute internal and hosted events, including partner meetings, investor briefings, demonstrations for demand generation, and media engagements
Coordinate logistics for site visits, private demos, and small-format events hosted by Overland, ensuring a polished and professional experience
Partner across Overland teams to align agendas, talking points, and follow-up materials
Cross-Functional Coordination Serve as the central point of coordination across internal teams for all event-related initiatives
Translate high-level objectives into executable plans and clearly communicate roles, timelines, and expectations across teams
Anticipate risks and dependencies and proactively resolve issues before they impact execution
Marketing Operations and Performance Measurement Track event-related marketing data and performance metrics, including lead generation, pipeline influence, meeting outcomes, and qualitative feedback
Partner with Business Development to define success metrics for each event and ensure consistent data capture using CRM and lead-tracking tools
Build clear post-event reporting that communicates ROI, insights, and recommendations to leadership
Contribute to the development of scalable systems, processes, and tooling for event tracking and marketing operations
Desired Experience & Qualifications 7+ years of experience in marketing operations, field marketing, events, or a related role, with a strong preference for experience in defense, aerospace, or government sectors
Demonstrated experience owning complex trade shows or large-scale events from planning through post-event follow-through
Strong operational mindset with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously
Experience working closely with Business Development and Sales teams to support customer-facing initiatives
Comfort engaging prospects in person and supporting sales conversations
Familiarity with CRM systems, lead capture workflows, and marketing analytics tools
Comfort working with data, metrics, and reporting to evaluate marketing effectiveness and communicate results
Excellent written and verbal communication skills, with the ability to coordinate across technical and non-technical teams
High attention to detail and a bias toward execution, accountability, and follow-through
Experience supporting government, defense, or highly regulated industry events
Experience developing repeatable event playbooks and operational frameworks in a fast-growing organization
Location The location for this position is Washington, DC., Maryland, or Virginia.
Benefits The base salary for this position is $110,000 - $150,000 annually
Equity compensation
Best-in-class healthcare, dental, and vision plans
Unlimited PTO
401k with company match
Parental leave
Overland AI is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, age, marital status, disability, genetic information, protected veteran or military status, or any other status protected by applicable law.
This position may involve access to export-controlled technology. Employment is contingent on the ability to comply with U.S. export control laws.
Overland AI provides reasonable accommodations for qualified individuals with disabilities and disabled veterans during the application process. Please contact peopleops@overland.ai to request an accommodation.

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