Commerce Media Operations Lead Analyst - C13

Commerce media is one of the fastest‑growing segments in advertising, and Citi is bringing its powerful assets to launch a new media offering. With 70MM+ cardmembers, 6.5 billion annual transactions, and visibility across 700+ merchant categories, Citi has the scale, the trust, and the data infrastructure to compete at the highest level.
Where retailers see spending only within their own ecosystem, Citi sees actual purchase behavior across the full customer wallet, spanning categories, merchants, and channels. That cross‑wallet visibility, combined with Citi's direct relationships with tens of millions of engaged, digitally active customers, creates a compelling foundation for advertisers who want to reach high‑intent audiences and measure real outcomes.
We are building Citi's Commerce Media business, from the ground up, and we’re looking for a lead analyst who can translate client objectives into flawless campaign execution. The ideal candidate will set a long‑term team vision while also rolling up their sleeves on technical requirements, building campaigns that perform, scale, and evolve with the market.
Key Responsibilities

Organizational Scope, Accountability & Strategic Leadership

Manage targeting and implementation across multiple online and offline channels.
Educate marketing partners on new toolsets and help develop and implement best‑in‑class customer‑centric campaign strategies.
Provide insight‑driven recommendations to optimize strategies and enhance operational processes.
Knowledge

Working knowledge of multi‑channel, customer‑centric marketing techniques.
Strong quantitative and analytical skills, including report analysis, association rules, decision trees, timeline/task plan analysis, and visualization techniques.
Experience driving sophisticated exploratory data analysis and delivering results to business partners.
Hands‑on coding within the Citi Marketing Platform, a proprietary system hosted by a third‑party vendor.
Influence / Collaboration

Interact with cross‑functional areas at the functional specialty level.
Primary liaison with marketing program managers, analytics, and risk to develop business requirements and ensure successful project completion.
Direct oversight of list processing vendor team to support successful campaign execution.
Work closely with the Business Control team for monthly control monitoring and testing.
Act as an internal consultant with campaign design and requirements.
Participate actively in strategy meetings and daily scrums.
Judgment / Decision Making

Understand the impact/implications of issues/events within the marketing segments and other areas within the audience management group.
Make decisions with considerable latitude, setting priorities within the area of responsibility.
Apply knowledge, experience, and judgment to less ambiguous situations requiring adaptation of standard procedures or techniques.
Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets.
Drive compliance with applicable laws, rules, and regulations, adhering to policy and applying sound ethical judgment.
Qualifications

6–10 years of experience in a digital or database marketing role, preferably in financial services.
6–10 years of strategic business analysis experience; aptitude for communicating data analysis and results within a CRM‑focused environment.
Attention to detail, advanced project management skills, and strong communication and problem‑solving abilities.
Technical acumen to solve business‑related problems in a diverse environment.
Ability to work well under tight deadlines in a fast‑paced, team‑oriented environment.
Understanding of the legal and regulatory environment and experience working in a highly controlled setting.
SQL required; SAS experience is a plus.
Education

Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
Location: Charlotte, North Carolina (Ballantyne)
Salary: $107,120.00 – $160,680.00 per year.
Benefits include medical, dental, vision coverage; 401(k); life, accident, and disability insurance; paid time off; and wellness programs.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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