Brand Manager

ABOUT DSC
In 2011, Dollar Shave Club didn’t just shake up the shaving aisle—we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.

Since then, we’ve grown far beyond blades. From grooming to personal care, we’ve built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, DSC is expanding into new categories and new markets, but our DNA hasn’t changed. We’re still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

ROLE SUMMARY
We are looking for a Brand Manager to own the Women’s portfolio—DSC’s dedicated line for female consumers. This is a growth-focused, entrepreneurial role at the center of one of DSC’s most strategically important expansions. You will be the consumer voice for the Women’s line: responsible for establishing brand positioning, building the innovation pipeline, and driving product and marketing strategy across DTC, Retail, and Amazon.

You’ll partner closely with Product Development, Finance, Insights, Creative, and Channel leads, and will report directly to the Chief Brand & Innovation Officer.

This is a build role. You’re solidifying the consumer voice, the RTB framework, and the innovation roadmap for a brand that’s growing. Your work will be foundational.

RESPONSIBILITIES

Serve as the consumer voice for the Women’s line across all internal and cross‑functional conversations

Own brand messaging—from planned campaigns to earned media to growth strategy

Establish and maintain the consumer target, RTBs, and brand positioning grounded in DSC’s overall equity

Build and maintain the strategic growth plan for the Women’s portfolio

Own sales performance tracking across all channels and lead quarterly business reviews (QBR) for the portfolio

Monitor ratings & reviews and competitive landscape to surface insights and inform strategy

Track household penetration and develop audience growth plans in partnership with brand strategy & insights

Lead innovation end‑to‑end—from identifying consumer tensions through commercial launch

Own concept testing, consumer validation, P&L development, and demand forecasting for new products

Lead packaging development in partnership with design and product development

Build and own the 2‑year Women’s innovation and growth roadmap

Develop and lead go‑to‑market strategy for all new product launches—positioning, messaging, and full‑funnel campaign planning

Build channel‑specific launch toolkits for Retail, Amazon, and DTC

Partner with creative on briefs, copy direction, and asset development

Ensure the Women’s brand story is told with consistency and precision across every touchpoint

REQUIREMENTS

Bachelor’s degree in marketing or a related field

4+ years of CPG brand management or marketing experience, with omnichannel background strongly preferred

Experience owning innovation end‑to‑end across retail, DTC, and Amazon

Proven track record planning and executing go‑to‑market launch campaigns for new products

Background in women’s personal care, beauty, or grooming strongly preferred

Experience building or launching a new brand or sub‑brand is a plus

Strong consumer empathy—the ability to deeply understand and represent the female consumer

Ability to turn consumer insights into winning brand strategy and go‑to‑market plans

Financial aptitude—comfortable with P&L ownership, pricing, and demand forecasting

Strong leadership, organizational, and project management skills

Clear, confident communicator across briefs, presentations, and cross‑functional teams

Action‑oriented, results‑focused, and comfortable in a fast‑moving, test‑and‑learn environment

POSITION TYPE
This is a full‑time exempt position.

WORK ENVIRONMENT
This position is in‑office, working out of our HQ in Durham, North Carolina 4x a week.

SALARY
$100,000–$130,000 + Bonus

BENEFITS

Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options

Free life insurance, short‑term disability and long‑term disability

401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period

Unlimited vacation and generous sick time

Half‑day Fridays year‑round (subject to business needs)

12 weeks of fully paid parental leave

4 weeks of fully paid disability leave

Free Dollar Shave Club Products

Monthly cell phone stipend

EEO STATEMENT
Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.

Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e‑mailing: accommodations@dollarshaveclub.com

Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e‑mail address supplied.

Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

Thank you for considering a career with Dollar Shave Club.

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