Digital Marketing Strategist

Digital Marketing Strategist Nashville TN

Job ID: 21277

Digital Marketing Strategist (Nashville, TN)

We are partnering with a prestigious, national Law firm to hire a Digital Marketing Strategist in its Nashville office.

Reporting to the Senior Director of Content Strategy, this newly created position will play a critical role in reshaping and modernizing the firm’s digital marketing function, helping drive audience engagement, lead generation, and business development outcomes across the firm.

This position offers the opportunity to serve as the strategic leader for digital marketing initiatives while partnering closely with content, business development, technology, and sales enablement teams. The ideal candidate will bring both strategic vision and hands‑on digital marketing expertise, with the ability to build roadmaps, improve processes, leverage marketing technologies, and coach internal stakeholders on best practices across digital channels.

Why does this role stand out?

Newly created opportunity designed to elevate and modernize the firm’s digital marketing capabilities

Opportunity to serve as the firm’s digital marketing subject matter expert and strategic leader

High visibility role working directly with senior marketing, content strategy, and business development leadership

Ability to influence firm-wide digital marketing strategy, audience engagement, and lead generation efforts

Opportunity to drive meaningful improvements in SEO, marketing automation, website performance, email marketing, and digital analytics

Collaborative environment with an established and stable marketing team eager to embrace new ideas and best practices

Significant exposure to emerging technologies, AI‑driven search trends, and evolving digital marketing strategies

Join one of the nation’s leading law firms at a pivotal point in the evolution of its digital marketing function

Responsibilities

Develop and execute digital marketing strategies that support business development, thought leadership, and brand awareness objectives

Lead efforts related to marketing automation, audience segmentation, lead nurturing, and workflow optimization

Drive email marketing strategy including personalization, audience targeting, A/B testing, and engagement optimization

Advise on website user experience, conversion optimization, user journeys, and content discoverability

Develop and refine digital targeting strategies across web, search, social media, and paid channels

Partner with content teams to improve content visibility through SEO, keyword strategy, and optimization initiatives

Support technical and on‑page SEO efforts while helping the firm adapt to evolving AI‑driven search behaviors

Analyze campaign and event performance, developing dashboards and reports that translate data into actionable insights

Recommend enhancements to website functionality, conversion paths, tagging strategies, and digital measurement capabilities

Collaborate closely with marketing technology, content strategy, and business development teams to improve digital marketing effectiveness

Qualifications

Bachelor’s degree preferred

5+ years of experience in digital marketing, marketing strategy, marketing automation, or related functions

Experience operating within a sophisticated marketing environment

Strong understanding of marketing technology ecosystems and campaign execution workflows

Hands‑on experience with email marketing, website marketing, and marketing automation platforms

Strong proficiency with Google Analytics (GA4), SEO tools, and digital campaign measurement methodologies

Experience working with CRM systems, CMS platforms, and digital marketing technologies

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