Enterprise Marketing Manager

About The Role: This role will lead key initiatives across enterprise demand generation, field marketing, content development, campaign execution, and performance analytics. The ideal candidate is both strategic and hands‑on, comfortable owning programs end‑to‑end, collaborating cross‑functionally, and driving measurable outcomes.
You’ll take ownership of many functions including trade shows, conferences, organic social, targeting lists, email campaigns, analytics, and inbound lead processes.
This is a critical and highly visible role supporting the Enterprise commercial teams.
The Impact You Will Make: Field Marketing (40%) Own strategy, planning, and execution for all conferences and tradeshows.
Partner with sales and leadership to build pre‑event and post‑event workflows (targeting lists, outreach cadences, booth messaging, event invites, lead follow‑up).
Manage conference assets including banners, booths, handouts, case studies, and video needs.
Develop field‑ready content and campaigns to support pipeline acceleration across our Enterprise business.
Budget management for conferences and tradeshows.
Digital Demand Generation (30%) Own organic social media strategy for enterprise channels (LinkedIn & X), including writing, scheduling, engagement monitoring, and performance tracking.
Lead segmentation and targeting lists supporting strategic outbound and ABM programs.
Build and optimize multi‑touch email campaigns in marketing automation tools.
Partner with Growth Marketing on paid campaigns and enterprise‑specific audience targeting.
Content Development (20%) Support the creation of key enterprise assets such as sales decks, 1‑pagers, brochures, case studies, conference materials, and product marketing updates.
Collaborate with clinical, product, creative, and sales teams to ensure alignment, accuracy, and compliance.
Analytics & Reporting (10%) Manage inbound lead flow, qualification routing, and monthly reporting dashboards.
Track funnel performance (MCL ? MQL ? Opportunity) for enterprise segments.
Deliver insights that inform campaign strategy, targeting, and ROI.
Support company awards submissions and industry recognition programs.
The Value You Will Bring: Required 8+ years of B2B marketing experience (enterprise healthcare or medtech preferred).
Experience owning conferences, field marketing programs, or large‑scale events.
Strong writing skills (social, email campaigns, sales enablement content).
Demonstrated ability to manage cross‑functional projects with tight timelines.
Experience with CRM and marketing tools (Salesforce, Shopify, HubSpot, Google Suite).
Comfortable working in a fast‑paced, high‑growth environment with shifting priorities.
Bachelor Degree required.
It would be great if you also had… Background in health systems, digital health, medtech, or clinical audiences.
Strong analytical skills with experience interpreting funnel metrics.
Familiarity with clinical workflows, telehealth, or AI early detection tools.
Experience partnering directly with sales teams on enterprise campaigns.
Benefits and Perks We Offer: The opportunity to work on products that impact the health of millions of people.
Generous paid‑time off.
Stock incentive plans.
Medical/Dental/Vision, Disability + Life Insurance.
One Medical membership.
Parental Leave.
401(k) Matching.
Learning and Development stipend.
Work Experience & Location Requirements This role is based out of our office in Emeryville, CA.
This is a Hybrid role (In‑Office days are Tuesday, Wednesday and Thursday).
Prolonged periods of sitting and working at a computer.
Must be able to perform job duties with or without reasonable accommodation.
$150,000 – $168,000 a year. Compensation for this role is determined using a tiered, market‑based compensation structure that reflects the cost of labor across different U.S. geographic locations. Salary ranges are established based on geographic labor market data and may vary depending on the employee's work location, as well as job‑related knowledge, skills, qualifications, and experience.
Eko is proud to be an equal opportunity employer and welcomes people of different backgrounds, experiences, abilities and perspectives. We are committed to building a diverse and inclusive team.

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