Media Operations Manager

General information
Ref # 22310

Remote? No

Ally and Your Career
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

The Opportunity
The Media Operations Manager leads the design and management of end-to-end media processes, ensuring standardized workflows across channels and strong operational execution throughout the media lifecycle. This role oversees critical functions including taxonomy, trafficking, pixel tracking, budget management, pacing, actuals, accruals, documentation, and data flow integration, while maintaining essential governance tools such as brand safety tracking and key operational cadences. The position also serves as a central partner in coordinating media systems, process discipline, and cross-functional alignment, with a forward-looking focus on enabling AI-driven workflows across budgets and reporting.

The Work Itself

Manage media process design and end-to-end workflow management, standardizing operational processes across media channels to drive consistency, efficiency, and scalability. Support the onboarding, training, and documentation of media processes, tools, and best practices for team members.

Partner with Ad Operations to oversee taxonomy development, trafficking execution, and pixel tracking to ensure accurate campaign setup, measurement, and compliance. Establish quality assurance processes for trafficking, tagging, naming conventions, and reporting outputs.

Maintain and optimize media operating procedures, playbooks, and workflow documentation.

Manage the holistic media flowchart and Sigma data flow integration to support cross-channel planning, visibility, and reporting accuracy.

Partner with Marketing Ops on holistic media budget management and tracking, including documentation and tracking of media budget revisions across campaigns and initiatives.

Partner with Marketing Ops to track media budget pacing and actuals to ensure financial accuracy, timely reconciliation, and alignment with investment plans.

Maintain the media brand safety tracker, ensuring proper monitoring, governance, and adherence to brand suitability standards. Ensure compliance with data privacy, brand safety, and platform policy requirements across media execution.

Coordinate Media Magic and other key media meetings, driving operational alignment, agenda management, and follow-through across stakeholders.

Advance future-facing operational capabilities by enabling AI-driven workflows across budget allocation and reporting processes. Evaluate and implement new tools, automation opportunities, and workflow technologies to improve media operations.

The Skills You Bring
Minimum Qualifications

7+ years of relevant experience or equivalent combination of education and experience

High School Diploma or GED equivalent

Preferred Qualifications

Bachelor's degree in Marketing, Media and/or Advertising

Experience in social marketing, SEO marketing and multi-channel campaigns preferred.

7+ years of professional experience in a media role or media agency

Knowledge of auto or financial services business

Experience presenting

Strong MS Excel skills

Ability to build effective working relationships with colleagues inside and outside the organization

Prior digital/social agency experience.

Self-motivated with the ability to prioritize and multi-task

Works well under pressure and able to meet tight deadlines

Ability to work and make decisions independently

Strong attention to detail and cross-functional relationship building

Project management skills

Self starter

How We’ll Have Your Back

Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.

Planning for the Future: plan for the near and long term with an industry-leading 401(k) retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.

Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.

Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.

Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

Base Pay Range
An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Emerging: 90000

Experienced: 120000

Expert: 150000

Incentive Compensation: This position is eligible to participate in our annual incentive plan

Equal Opportunity Employer Statement
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

COVID-19 Vaccine Requirement
Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

Reasonable Accommodation Statement
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

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