Social Strategist, YouTube Brand and Social Marketing

Social Strategist, YouTube Brand and Social Marketing

Locations: New York, NY, USA; Chicago, IL, USA; Los Angeles, CA, USA; San Bruno, CA, USA; Playa Vista, CA campus.
Applicants located in the County of Los Angeles may be considered under the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
Qualifications

Bachelor's degree or equivalent practical experience.
6 years of experience in social marketing.
Preferred Qualifications

Experience developing and executing data‑driven social strategies and playbooks for global brands.
Experience working cross‑functionally with various stakeholders and teams.
Experience identifying and analyzing relevant data to inform decision‑making and tailor storytelling to internal stakeholders at all levels, including executive leadership.
Deep subject‑matter expertise in social platforms, content formats, and algorithmic trends, including the YouTube ecosystem, creators and culture. Experience managing paid social campaigns.
Strong autonomy in leading global projects with multiple stakeholders across a matrixed organization.
Responsibilities

Build scalable social infrastructure and replicable frameworks for the Brand + Social COE to maximize business impact, agility, and speed‑to‑market.
Fuel the Social Editorial team to maintain a successful always‑on brand presence through organic channels.
Drive Initiative Social and Influencer Strategies in partnership with campaign leads, ensuring social‑first thinking is integrated into YouTube’s critical initiatives.
Build and implement Paid Social Boosting, channel, and content strategies.
Collaborate with Google Brand Studio to surface performance insights, extracting actionable learnings across the broader business.
Track social performance, develop real‑time optimization recommendations, and report on impact.
Salary: $141,000 – $206,000 (USD) plus 15% bonus target, equity, and benefits.
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