Paid Search Director (B2B)

You Will Be

Serving as a senior strategic partner and embedded extension of the client’s marketing organization, leading paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment

Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact

Managing highly complex enterprise account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms

Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem

Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives

Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders

Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence

Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement

Leading, developing, mentoring, and supporting a team of four Paid Search Specialists through coaching, career development, quality assurance, prioritization, and performance management

Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business

Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives

Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders

Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies

You Must Have

6+ years of experience managing enterprise-level paid search programs within agency and/or client-side environments

Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members

Proven success in managing large-scale paid search investments and highly complex account structures across enterprise organizations

Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses

Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization

Strong analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities

Excellent oral, written, and interpersonal communication skills with the ability to build trust and influence across teams and stakeholders

Ability to operate effectively within fast-paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities

Experience leading large-scale paid search engagements across multiple products, campaigns, audiences, and business objectives simultaneously

Strong track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive-level client communication

Nice to Have

Preferred candidates will be located in PT or CT time zones to support team and client collaboration; ET candidates will also be considered for the right fit

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