Media and Marketing Specialist

Media and Marketing Specialist The Media and Marketing Specialist focuses on social media and content coordination, multimedia production, storytelling, and media relations—all in service of the college's brand and strategic goals. As a member of the public relations and community affairs team, the position helps design and produce creative initiatives, including website content, internal and external publications, and digital marketing and multimedia projects.
Salary Schedule Appropriate placement on Salary Schedule C3 04 ($40,583 - $66,302) based on experience.
Responsibilities Develop and execute social media content strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, and YouTube)
Assist in the development and writing of news stories and publications
Produce photography and short-form video content for campus events and storytelling
Coordinate with external vendors and freelancers for larger multimedia projects and paid advertising
Identify, develop, and execute institutional storytelling aligned with the college’s strategic goals
Manage media relations: pitch stories, follow up with news media, respond to inquiries
Assist with promotional item ordering, inventory and track distribution
Assist in website revision requests and content updates for the web
Assist with the college’s IPOP and Ambassador Scholarship programs, as needed
Work a flexible schedule including limited evenings and weekends
Travel as needed to appropriate community and/or college events
Assume other professional duties and responsibilities as assigned
Qualifications Associate’s degree or equivalent from a regionally accredited institution
Excellent social media platform knowledge and experience
Exceptional computer skills and proficiency with Microsoft 365, Adobe Creative Suite, and Canva
Able to operate a DSLR camera for photography and videography
Excellent oral, auditory and written communication skills
Preferred Qualifications Bachelor’s degree in Public Relations, Marketing or a business-related field
Familiarity with website content management systems
Portfolio or work samples demonstrating writing, design, and multimedia capabilities
Experience with media relations or journalism
Experience with short-form video editing
EEOC, E-VERIFY, AND BACKGROUND CHECK STATEMENTS Lawson State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.
Lawson State Community College will make reasonable accommodations for qualified disabled applicants upon request.
In accordance with Alabama Community College System Policy and Guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check. Lawson State Community College is an active participant in the Employment Eligibility Verification Program (E-verify). E-verify electronically confirms an employee's eligibility to work in the United States as required by the Department of Homeland Security.

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