Senior Social Media Strategist

Requirements

We’re looking for someone who understands performance and platform mechanics, but who is also excited by content creation and internet culture

The ideal candidate is equal parts strategist and operator — someone who can identify what’s working, spot opportunities early, and help bring ideas to life across platforms

They should have strong editorial instincts and a sharp understanding of social trends and audience behavior

2–5 years of experience in social media, audience development, or content strategy within a fast-paced digital media environment

Strong understanding of Instagram, TikTok, YouTube, Facebook, and evolving platform mechanics

Deep knowledge of platform algorithms, audience behavior, and content distribution strategies

Experience growing audiences through data-informed creative and publishing decisions

Strong editorial instincts and an understanding of what makes content feel timely, engaging, and culturally relevant

Experience working cross-functionally with editorial, creative, and video teams

Comfortable operating in a fast-moving, collaborative environment with shifting priorities and reactive moments

Proficiency with platform analytics and publishing tools, including YouTube Studio, Meta Business Suite, Google Analytics, and similar platforms

Passionate about culture, cities, and the stories that bring them to life

(Desirable) Experience supporting YouTube programming or YouTube Shorts strategy

(Desirable) Familiarity with affiliate commerce or social commerce strategies

(Desirable) Experience supporting paid social campaigns and an understanding of how paid and organic social strategies work together

(Desirable) Experience with Brandwatch or other social listening/reporting tools

What the job involves

Time Out is looking for a culturally plugged-in Senior Social Strategist to help shape the next chapter of our social and video presence in North America

Reporting to: Head of Social & Video

The role will involve leading day-to-day social programming and publishing strategy across Time Out social platforms while helping produce a range of written, photo-driven, and vertical video content

This person should be comfortable pitching ideas, filming content when needed, and occasionally appearing on camera as a representative of the brand

Time Out Social is fast-moving, collaborative, and genuinely fun. We cover the best of the city — and we’re building social output that reflects that same energy

Social Strategy & Optimization:

Lead publishing strategy and execution across platforms, ensuring content is delivered at the optimal time, frequency, and format for each channel

Analyze audience behavior, platform insights, and performance trends to continuously improve reach, engagement, and content performance

Conduct competitive and platform analysis to identify opportunities, emerging trends, and strategic learnings

Develop structured testing frameworks to refine content packaging, distribution, and audience growth strategies

Translate performance insights into actionable recommendations for editorial, social, and video teams

Stay closely connected to cultural moments, platform updates, and internet trends to keep Time Out at the forefront of what’s happening

Channel Planning & Management:

Lead day-to-day social programming and publishing strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms

Own and manage the social publishing calendar, balancing planned, reactive, and trend-led content

Help foster audience engagement and community conversation across platforms

Ensure consistent, high-quality output that aligns with Time Out’s voice, editorial standards, and audience goals

Support YouTube publishing strategy through platform insights, packaging recommendations, optimization, and audience learnings

Develop recurring reporting and communicate platform insights, learnings, and growth opportunities to internal stakeholders

Work cross-functionally with editorial, video, and creative teams to identify opportunities for social-first storytelling and distribution

Content Creation:

Pitch proactive content ideas, recurring franchises, and reactive social concepts rooted in audience behavior and platform trends

Help shape scalable social-first formats that can extend across platforms and markets

Capture and direct social-first, phone-shot content on location when required

Identify opportunities to turn editorial moments into high-performing social content and repeatable franchises

Comfortable filming lightweight social content and occasionally appearing on camera when appropriate

Experience shooting and editing short-form video and creating social cutdowns for digital platforms is a strong plus

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