Social Media Content and Growth Specialist

Overview
Since 1979, Insight for Living (IFL) has been committed to excellence in teaching the study and application of God’s Word. Pastor Chuck Swindoll and his wife, Cynthia, began the ministry by broadcasting Pastor Chuck’s Bible-teaching program, Insight for Living, on 18 stations. Today, the program airs on more than 2,000 stations, can be streamed through various online channels, and can be heard in 70 countries and eight languages. We also produce quality Bible-study resources, have a dynamic online presence, provide pastoral counseling, and actively walk alongside listeners through life’s challenges. As a ministry, we’re committed to Vision 195, our strategic mission to pursue Jesus’ Great Commission by extending God’s grace and making disciples in all 195 countries and their 6,875 heart languages. In addition to our international headquarters in Frisco, Texas, we currently have ministry offices in 10 countries, where our pastors translate resources, train church leaders to use Pastor Chuck’s Searching the Scriptures Bible-study methods, serve their communities, and pursue Vision 195 in their languages. When you join the IFL family, you’ll become a part of a talented group of men and women uniquely gifted and called to help people around the world live with the lifechanging power of God’s Word.

Position Summary
The Social Media Content and Growth Specialist (Specialist) is responsible for growing Insight for Living’s (IFL) presence on LinkedIn and YouTube through compelling short-form content. The Specialist creates content, digital advertisements, and analytics to enhance IFL’s reach to new audiences across two high-growth platforms. The Specialist draws from an expansive content library of podcast interviews, sermons, books, and articles to identify and produce clips, graphics, posts, and short-form videos that resonate with today’s digital audience. Additionally, the Specialist uses paid advertisements to amplify that reach and drive traffic back to the IFL website. As a representative of the ministry, the Specialist is relational, detail-oriented, and an independent self-starter who serves with the utmost grace, care, and professionalism.

Core Job Functions
Content Development (40%)

Collaborates with IFL’s creative team to implement a content strategy

Mines IFL’s content library to surface clips, quotes, and stories worth sharing on LinkedIn and YouTube

Assembles each post’s content for LinkedIn and YouTube

Edits and produces short-form video and graphic content using Adobe Creative Suite, Canva, or similar tools

Manages posting schedules for LinkedIn and YouTube

Brings fresh ideas and a proactive mind-set to content strategy

Campaign Research and Oversight (35%)

Plans and manages paid advertisement campaigns on LinkedIn and YouTube within an established budget

Ensures advertisement campaigns align with platform goals and ministry strategy

Monitors campaign performance and organic growth

Compiles regular analytics reports and each campaign’s highlights

Brings fresh ideas and a proactive mindset to content strategy by spotting trends, testing formats, and suggesting pivots based on what data shows

Professional Development and Project Management (15%)

Commits to the challenges of growth and development according to the Professional Development Plan

Pursues the designated knowledge and/or experience with a positive attitude

Completes assigned tasks with excellence and in a timely manner

Pursues new training opportunities in project management programs departmentally

Team Member Contribution (10%)

Models IFL’s core values through daily conduct

Exerts initiative and drive to improve departmental and organizational operations

Owns problems, creates solutions, and maintains personal accountability for results

Position Specifications
Job Qualifications

Demonstrated knowledge of paid social media advertising (i.e., LinkedIn Ads, YouTube/Google Ads, or Meta)

Demonstrated examples of a portfolio, case study, or campaign managed is a plus

Proficiency with Adobe Creative Suite, Canva, CapCut, or comparable photo/video editing tools

Comfortable working independently and taking initiative

A creative eye and the instinct to know what will stop a scroll

Familiarity with analytics tools (i.e., native platform dashboards, Google Analytics, or similar)

Strong written and verbal communication skills

High attention to details with outstanding organizational skills

Ability to anticipate and prioritize work with minimal direction

Ability to work well under time constraints

Creative background a plus

Humility, a high level of flexibility, a positive attitude, and the ability to listen and work well with others

*This is a part-time hybrid position and will require on-site work, Tuesday through Thursday.

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