Senior Social Media Strategist

Who We Are
At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands that match their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family—brought together by a passion for the outdoors and a commitment to delivering great work for great brands.

We are seeking candidates based in Carbondale, CO or Denver, CO
The Job
As a Senior Social Media Strategist (SSMS) , you will be responsible for driving strategy and execution across all aspects of social media for our clients.

The SSMS serves as the primary client contact, developing and executing the social strategy for 3-5 clients. Both positions report to a Social Media Director.

The Work

Develop and execute community management and influencer marketing strategies for Backbone's clients

Client‑facing account team member who collaborates across internal and external stakeholders to effectively manage the timely delivery of excellent work

Contribute to and/or lead compelling presentations to client teams and stakeholders

Contribute to the development of Backbone’s Influencer and Creator network, driving campaigns end‑to‑end, from partner curation and creative briefs to tracking and reporting

Identify content needs and strategically source assets to maintain a strong content pipeline.

Manage and optimize budgets and cash flow for dynamic creator and influencer campaigns

Leverage Backbone’s tech stack to enhance influencer and social channel performance, reporting, and management

Stay abreast of industry trends and research, fostering thought leadership to help clients navigate the dynamic digital landscape

The Essentials

Bachelor’s degree

SSMS: 3-6 years of social media marketing experience

Agency or Brand experience strongly preferred

Your Capabilities

A solid understanding of all aspects of social media marketing and community management, including content curation, copywriting, content sourcing, scheduling, engagement, tracking, and reporting

Ability to thrive in, and enhance, a hybrid‑remote team environment while also working independently and utilizing available resources effectively

Critical thinker and strategic decision‑maker with the ability to adapt to the social media landscape

Understanding of user behavior across multiple platforms, including Meta, TikTok, YouTube, and LinkedIn

Experience using social media management, influencer marketing, and listening platforms such as Sprnklr, CreatorIQ, and BrandBastion

Adept at trend‑spotting to identify opportunities and stay on top of the latest changes in social media trends

Strong design aesthetic and understanding of visual storytelling; ability to use social‑first design tools, including Adobe Express suite to enhance content as needed

Excellent presentation and client communication skills, with the ability to engage at all levels of an organization

Highly detail‑oriented with strong time management skills

Strong interpersonal skills to establish and maintain effective relationships across departments and with external partners

Willingness to learn, adapt, and challenge the status quo

Salary
$60‑$75K depending on experience

Comprehensive Benefits

Medical coverage (including Employer 100% paid option)

Dental coverage

Vision coverage

401 (k) match

Wellness benefit

Professional development/education assistance

Paid volunteer hours

Parental leave

Flexible schedule

Company‑wide offsites

Remote/hybrid workplace

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

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