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Social Media Associate

JOE & THE JUICE · New York, NY, USA ·

Pay:
$28 per hour
Job type:
Full Time

Job Summary
The role of Social Media Associate is part of the Brand Marketing team. You will support local and global marketing efforts to bring the JOE & THE JUICE brand to life across social media, community activations, and creative campaigns. The role is hands‑on, dynamic, and perfect for someone passionate about culture, creativity, and lifestyle branding.

Key Responsibilities

Support the Brand Marketing team with daily operations, coordination, and campaign execution for local and global initiatives

Assist with social media management, including scheduling posts, organizing assets, and maintaining brand consistency across platforms

Contribute creative ideas for highlighting in‑store moments, brand activations, product launches, and community events

Create, edit, and optimize short‑form content for Instagram and TikTok, maintaining a consistent and on‑brand tone

Support the planning and rollout of social content for new product launches

Monitor and engage with followers across external platforms, responding to comments and DMs to strengthen community and brand loyalty

Assist with managing content and engagement on the internal employee social platform

Help plan and execute community activations, local campaigns, and events

Review feedback and performance metrics, and communicate learnings to support more effective future campaigns

Collaborate with influencers and brand ambassadors, coordinating content, campaigns, and activations to amplify brand reach

Key Qualifications

Passion for social media, digital content, and brand marketing

Strong written communication skills with attention to tone, detail, and clarity

Strong understanding of social media platforms (Instagram, TikTok, etc.) and trends

Creative mindset with eagerness to generate ideas for content and campaigns

Highly organized and able to manage multiple tasks and deadlines in a fast‑paced environment

Comfortable working collaboratively in a team and taking direction from multiple stakeholders

Proactive, self‑motivated, and eager to learn about marketing, content creation, and brand storytelling

Proficiency with Figma & Capcut

Experience with Adobe Premier Pro (Preferred)

Compensation: $28 per hour

Benefits

401(k)

Medical, dental & vision insurance

Paid parental leave and vacation

Employee Meal Program – discounts on all JOE & THE JUICE products

Monthly social calendar with activities such as running club and Friday lunch/bar events

Equal Opportunity Employer
Joe & the Juice is proud to be an equal opportunity employer. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome all qualified applicants — no matter your race, gender, age, religion, sexual orientation, or background.

Company Overview
Joe & the Juice is a healthy fast‑casual concept founded in Copenhagen in 2002; since then, we have grown to more than 450 locations across 20 countries and employ more than 4,500 people worldwide. We serve high‑quality, freshly prepared juices, shakes, coffee, and sandwiches in relaxed, contemporary cafés that create a consistent experience for guests and staff. Our internal development focus and culture of learning support career advancement for staff, many of whom begin as front‑line employees.

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