Senior Director, Product Management (2K Sports Lab)

Senior Director, Product Management (2K Sports Lab)
Who We Are
At 2K, we build some of the most iconic and culture-shaping video games in entertainment. In 2023, we announced 2K Sports Lab, our latest stand‑alone studio that is shaping an ambitious plan to define the future of sports games. We’re currently building a world‑class team to create the next blockbuster sports franchise that’s rooted in bold ideas, innovative experiences and an unrelenting focus on the player.

What We Need
We are looking for a Senior Director, Product Management responsible for partnering with the 2K Sports Lab on product strategy, feature roadmaps, and management of the live service player experience to enable long‑term engagement and revenue growth.

What You’ll Do

Product Leadership

Multi‑Year Product Roadmap: Partner with the studio to drive the design and execution of the multi‑year product roadmap, being a strong voice in the vision, direction & evolution of the core game experience.

Player Lifetime Value: Maximise the end‑to‑end player lifecycle—onboarding, retention, reacquisition & monetisation—leveraging data to build and continually iterate a live service strategy that consistently grows in‑game engagement and player lifetime value.

Monetisation Models: Collaborate with the studio to plan and optimise in‑game monetisation models, ensuring they are designed to enhance the player experience, increase MAUs, and drive long‑term revenue growth without creating player friction or introducing pay‑to‑win dynamics.

Content Roadmap: Co‑author the daily/weekly/monthly/annual cadence of feature drops, content updates, gameplay optimisation, and game resets, ensuring alignment on resourcing, licensing, and development costs.

Evergreen Engagement & Conversion: Build comprehensive messaging, campaign, and upsell strategies in collaboration with performance marketing and studio development teams to drive ongoing player engagement and conversion.

Data, Insights & Market Intelligence

Voice of the Player: Understand and advocate for the player’s perspective at every opportunity, to ensure the development of fair and balanced gameplay experiences that empower player choice and value their time.

Telemetry & Analysis: Define telemetry needs, critical metrics, reporting, and analysis needed to develop insights that impact product decisions, ultimately enabling us to improve the player experience and exceed core franchise targets.

Landscape Analysis: Leverage market intelligence to deliver insight and thought leadership on the industry landscape, trends, competitor products, and best practices to help us grow and evolve our thinking regarding player engagement strategies.

Localisation Strategy: Develop regional and local market insight, understand player needs across diverse geographies, and recommend localisation opportunities across the organisation to expand our TAM and deliver a positive ROI.

Team & Operational Leadership

Team Leadership: Architect and lead a high‑performing Product Management & Analytics organisation; mentor a multidisciplinary team of PMs, Data Analysts, and Data Scientists to establish a “best‑in‑class” centre of excellence for franchise‑wide player insights.

Operational Excellence: Direct mission‑critical operations to ensure go‑to‑market readiness; e.g. driving accountability for 1st‑party submissions and the global legal compliance process.

Best‑in‑Class Testing Plans: Orchestrate a comprehensive testing roadmap—from Alpha/Beta execution to release management—leveraging real‑time monitoring, dashboards, and community feedback loops to optimise game quality and player satisfaction.

Regulatory Landscape Expert: Proactively navigate the evolving global legislative landscape to ensure full product compliance, mitigating risk by anticipating and preparing for upcoming regulatory shifts.

Franchise Evangelist: Develop a deep understanding of our product, becoming the sought‑after expert regarding product and live services strategy, and proactively share insights, processes, and lessons learned across studio & publishing teams within the sports game portfolio.

What Will Make You a Great Fit

AAA Live Service Expertise: 10+ years of experience in product leadership, specifically driving persistent AAA console/PC live service games.

Visionary Leadership: An accomplished team builder with a proven track record of inspiring and empowering high‑performing, cross‑functional teams.

Strategic Influence: Expert‑level ability to align diverse stakeholders and drive executive‑level decision‑making through clear, structured communication and collaboration.

Analytical Decision‑Maker: A critical thinker who masterfully balances data‑driven insights with player perspectives, business priorities, and resource constraints to solve complex product challenges.

Sports Passion: A genuine passion for sports paired with an intuitive grasp of how to interpret sports culture into high‑impact digital experiences.

Bonus Points

Early Development: Experience working in the early phases of development (pre‑production and production) of AAA and/or Free‑to‑Play games with live services content.

Mobile Platform Fluency: Strategic insight into onboarding, scaling and retaining player bases within evergreen mobile games.

Publishing Partnership: Experience working in collaboration with publishing teams, collaborating on decisions that impact both product and commercial outcomes.

The pay range for this position in California at the start of employment is expected to be between $227,700 and $337,020 per year. The total compensation package may include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and other benefits.

As an equal‑opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

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