Vice President, North American Marketing

Position Summary
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration.

Learn more about Goliath at www.goliathgames.com/corporate.

The Vice President of North American Marketing will lead all North American marketing functions and be responsible for the overall go-to-market strategy across the Goliath portfolio. This role will oversee integrated marketing efforts across Toys, Games, Compounds, and future growth categories while partnering closely with Sales and the Global Brand Marketing organization.

This leader will work side-by-side with the Head of Global Brand Marketing to ensure strong alignment between global brand strategy and North American execution. While Brand Marketing is responsible for the product and global brand vision, this role is responsible for bringing those products and brands to market successfully across North America through best-in-class marketing execution.

Go-To-Market Strategy

Lead North American go-to-market strategy across all brands and categories

Develop integrated launch plans for new products and key brand initiatives

Translate global brand vision into impactful North American marketing campaigns and execution

Drive consumer demand, retail excitement, and sell-through performance

Partner closely with Brand Marketing to ensure alignment between product strategy and North American market needs

Collaborate cross-functionally with Sales, Insights, and Commercial teams to maximize market impact

Advertising & Media

Own all North American advertising strategy and execution

Oversee linear TV, digital advertising, social advertising, retail media, influencer marketing, and performance marketing

Manage media agencies, creative partners, and marketing budgets

Track campaign performance, ROI, and optimization opportunities

Public Relations & Communications

Lead all North American PR strategy and execution

Manage product launches, media outreach, and corporate communications

Build relationships with media, influencers, licensors, and industry partners

Support executive visibility and thought leadership opportunities

Oversee crisis communication planning when needed

Social Media & Community Management

Lead all social media strategy and execution across brands

Oversee content planning, publishing, engagement, and community management

Build influencer and creator partnerships

Ensure brands remain culturally relevant and socially engaging

Monitor trends, emerging platforms, and consumer behaviors

Trade Shows & Events

Lead all North American trade shows, customer events, and showroom experiences

Participate in key customer presentations and line reviews

Present marketing strategies, launch plans, and consumer insights to internal and external stakeholdersOversee planning and execution for Toy Fair, customer previews, and industry activations

Partner with Sales and Brand Marketing teams to create impactful customer presentations and experiences

Team Leadership

Build, mentor, and lead a high-performing North American marketing organization

Foster a fast-paced, entrepreneurial, and collaborative culture

Manage agency relationships and departmental budgets

Establish clear goals, priorities, and performance expectations

Drive operational excellence across the marketing organization

12+ years of marketing leadership experience

Experience within toys, games, entertainment, or consumer products preferred

Strong expertise across advertising, digital marketing, PR, social media, and event marketing

Proven experience leading integrated go-to-market initiatives

Strong analytical, strategic, and creative capabilities

Exceptional leadership and presentation skills

Ability to thrive in a fast-moving entrepreneurial environment

What Success Looks Like

Breakthrough marketing campaigns that drive consumer demand

Strong retail and customer engagement

Best-in-class product launches and brand activations

Increased brand awareness, engagement, and sell-through

A highly collaborative and high-performing marketing organization

Benefits

401(k) with company matching

Health, dental, and vision insurance to keep you covered

Life insurance

Flexible spending and health savings accounts to manage your healthcare costs

Paid time off to recharge when you need it

Join a fun, dynamic and creative industry - working with toys and games brings its own rewards

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