Associate Brand Manager, Coleman

Associate Brand Manager, Global Brand Management – Coleman
The role supports the development and execution of global innovation and growth initiatives. It ensures collaboration, communication, and strong execution of global plans across all regions and countries.

Key Responsibilities

Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda

Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets

Manage several brand projects and ensure delivery on time and in full

Help build and distribute core launch assets and other marketing content to be utilized globally

Support global brand leaders

Be a key liaison between the global team and regions/countries

Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made

Lead development of core brand assets and ensure availability to regions and countries as needed

Lead packaging design process for new item launches

Assist and sometimes lead global innovation projects to deliver on time and in full

Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market

Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target

Understand global competitive landscape and provide insights and data to support key recommendations on how to drive share growth

Be a true steward and power user of the data

Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management

Review competitor performance and items to identify best practices, threats and opportunities; generate learning on how we improve Newell performance

Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements

Contribute to post mortem analyses that identify growth opportunities for future launches; help embed the learning into the company

Required Experience/Qualifications

A four-year college degree

2+ years of prior experience in brand management, marketing, or related roles (preferred)

Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results

Strong understanding of marketing principles

Analytical mindset with the ability to interpret data and develop insights

Creative thinking and problem‑solving skills

Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously

Strong communication skills, written and oral

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools

Up to 10% travel potential

Fluent in English

Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply

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