Tapestry Manager, Email & Lifecycle Marketing

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Job Title
Manager, Email & Lifecycle Marketing

Primary Purpose
The Manager, Email & Lifecycle Marketing is responsible for leading the execution of email and SMS marketing programs, ensuring campaigns and triggered journeys are delivered with excellence, accuracy, and efficiency. This role translates lifecycle strategy and marketing briefs into high-quality customer communications, while leading a team and establishing best-in-class executional processes.

Responsibilities
Successful individuals will leverage their proficiency in:

Campaign Execution & Operations

Manage end-to-end execution of email and SMS campaigns and triggered programs

Ensure accuracy, QA, and on-time delivery across all sends

Coordinate cross-functional workflows and external partners

Workflow & Process Management

Lead briefing process and ensure alignment with lifecycle and marketing strategies

Establish and maintain execution standards and SLAs

Optimize processes to improve speed, efficiency, and quality

Creative Strategy & Briefing

Lead the development of Lifecycle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.

Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments.

Ensure consistency in messaging and visual identity across all channels and touchpoints.

Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.

Team Leadership

Manage and develop a team of execution specialists

Provide coaching and build platform and lifecycle capabilities

Prioritize workload and manage resourcing

Performance & Optimization

Lead weekly post-campaign reporting and insights

Identify optimization opportunities and testing hypotheses

Partner with analytics and strategy teams to improve performance

Qualifications

Bachelor's Degree required

5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget

Experience within retail or luxury a plus

Hands‑on experience with ESP platforms (Cordial preferred)

Strong foundation in testing and measurement methodologies, including A/B testing, with a data‑driven mindset to inform decisions

Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions

Excellent communication, presentation, and cross‑functional collaboration skills

Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently

Proven ability to execute strategy with precision, delivering high‑quality campaign output and managing high‑volume calendars

Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact

Leadership experience with a track record of mentoring, coaching, and developing high‑performing teams

Compensation
Base Pay Range: $95,000.00 – $115,000.00

Benefits
Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance, and Tuition assistance.

Equal Employment Opportunity
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.

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