Overview Tablet Command builds software that matters. We are the emerging leader in incident response and management solutions for public safety agencies across the US and Canada. Our platform is used by firefighters and first responders in the field, where clarity, speed, and reliability are critical.
We are looking for a Marketing Coordinator – Content Marketing Specialist with a strong focus on content to support our growing marketing efforts. This hands‑on role works closely with leadership, sales, and subject‑matter experts to turn real‑world insights into content that resonates with our audience.
Tablet Command is a remote team based in the San Francisco Bay Area. Preferred time zones are US (Hawaii to East Coast).
Responsibilities Own the creation of marketing content, including social media, blog posts, emails, one‑pagers, website pages, and sales materials
Translate product capabilities and field use cases into clear, grounded messaging
Manage and maintain the content calendar to ensure consistent output
Own SEO at the content level, including keyword research, on‑page optimization, and ongoing content improvements
Use tools like SEMrush, Google Analytics, GSC, or similar to inform content strategy, identify gaps, and prioritize high‑impact opportunities
Work directly with internal stakeholders to source ideas and develop content
Experience marketing to a defined account universe, tailoring content strategy, channel selection, and messaging to specific agency types, sizes, or buying stages rather than broad horizontal audiences
Build and deploy content within tools like HubSpot or similar platforms
Create simple, effective visual assets using Canva
Support events and trade‑show content such as pre‑ and post‑event follow‑up
Support campaign execution with relevant, timely content, driving alignment and securing necessary approvals from stakeholders
Maintain consistency in voice and messaging across all assets
Qualifications Approximately five years of marketing experience with a strong focus on content creation in a B2B SaaS environment, ideally within emergency management or public safety services
Comfortable owning projects end‑to‑end and working with technical or operational subject matter experts
Proficient in producing clear, practical, and engaging content that translates complex ideas into accessible messaging
Experience with SEO best practices and content optimization tools
Knowledge of HubSpot, CMS platforms, and email creation is a plus
Ability to work independently and collaborate within a remote team
Strong sense of ownership, attention to detail, and commitment to clarity and consistency
Nice‑to‑Haves Experience in public safety, government, or technical SaaS environment
Familiarity with HubSpot, CMS platforms, and email creation
Experience supporting sales teams with content used in real conversations
Ability to work independently and collaborate in a remote team
Strong sense of ownership and attention to detail
Benefits Comprehensive medical, dental, and vision insurance with generous employer contribution (HMO, PPO, and HDHP options)
Life insurance at 3x annual salary
Short‑ and long‑term disability coverage
Paid vacation and holidays
401(k)
Access to a suite of other benefits through our PEO provider
Salary The anticipated salary range for this position is $80,000–$95,000 annually. Starting pay will be based on qualifications, experience, and geographic market considerations, with final compensation determined by market conditions and internal equity.
Applicants should submit a resume and an example of content they are proud of.
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En Español:
Overview Tablet Command construye software que importa. Somos el líder emergente en respuesta a incidentes y soluciones de gestión para agencias de seguridad pública en los EE.UU. y Canadá. Nuestra plataforma es utilizada por bomberos y primeros en responder en el campo, donde la claridad, velocidad y fiabilidad son críticos. Buscamos un Coordinador de Marketing Especialista en Marketing de Contenido con un fuerte enfoque en contenido para apoyar nuestros crecientes esfuerzos de marketing. Este papel práctico trabaja en estrecha colaboración con líderes, ventas y expertos en temas para convertir las ideas del mundo real en contenido que resuena con nuestra audiencia. Tablet Command es un equipo remoto con sede en el área de la bahía de San Francisco. Las zonas horarias preferidas son EE.UU. (Hawaii a la Costa Este). Responsabilidades Propiciar la creación de contenido de marketing, incluidas las redes sociales, publicaciones de blogs, correos electrónicos, páginas de un solo sitio web y materiales de venta Traducir las capacidades de productos y los casos de uso de campo en mensajería clara y fundamentada Gestionar y mantener el calendario de contenido para garantizar una salida coherente SEO propio a nivel de contenido, incluida la investigación de palabras clave, la optimización en la página y las mejoras continuas del contenido Utilice herramientas como SEMrush, Google Analytics, GSC o similares a la estrategia de contenido público, identificar lagunas y priorizar oportunidades de alto impacto con las partes interesadas internas para generar ideas y desarrollar casos de marketing de contenido a un universo definido, personalizar la estrategias de cuenta, la selección de canales y las mensajerías a través de agencias específicas, así como las etapas de compra, incluyendo la búsqueda de audiencias horizontales y la mejora de contenidos. El salario inicial se basará en las cualificaciones, la experiencia y las consideraciones geográficas del mercado, con una compensación final determinada por las condiciones del mercado y la equidad interna.