Overview
Director, STANLEY Brand Commercialization, North America – Hybrid Towson, MD, United States. This strategic leader is responsible for driving execution of category management strategies and building robust commercial partnerships to accelerate STANLEY’s distribution expansion.
Responsibilities
- Partner with channel and sales teams to translate global STANLEY brand and category strategies into targeted channel initiatives for North America.
- Lead cross‑functional teams to achieve business objectives such as market growth, distribution expansion, and sales/profit targets.
- Collaborate with channel partners to develop and execute regional category management strategies and GTM plans, prioritizing key product categories to maximize growth and market share.
- Drive adoption and execution of trade and commercial partnership plans to accelerate category growth within targeted channels.
- Build strong sell‑in messaging and strategic relationships with key channel partners, distributors, and retail accounts to unlock new growth opportunities.
- Co‑develop business plans, joint marketing initiatives, and sales programs with partners that align with category priorities and deliver mutual value.
- Lead product lifecycle management initiatives for good/sku and bad sku to improve overall health of portfolios and categories.
- Lead SKU rationalization initiatives to reduce complexity in operations and commercialization.
- Manage MOS (Monthly Operating System) coordinating MBR, QBR, PRB rhythms to drive business performance and accountability for in‑market execution.
- Continuously analyze performance metrics to inform strategic decisions and drive continuous improvement.
Qualifications
- At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines.
- Strong understanding of digital and traditional marketing channels, emerging trends, and customer insights.
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- Background in innovation strategy, new product development, and product lifecycle management.
- Demonstrated success in category management, channel strategy development, and commercial partnership building within North America, ideally in consumer durables or manufactured products.
- Proven ability to drive distribution expansion and commercial growth through strategic channel and sales partnerships.
- Multi‑channel expertise (Retail, Commercial, Distribution) with strong commercial acumen, data‑driven decision‑making, and end‑user centricity.
- Travel domestically as needed.
Location & Travel
Based in Towson, Maryland (Tools & Outdoor HQ). Remote options considered. Requires domestic travel as needed.
Salary
Base pay range: $115,800 - $199,800 per year. Salary may vary based on multiple factors including job level, geographic location, and qualifications.
Benefits
Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, tuition reimbursement, and additional wellness programs. Discounts on Stanley Black & Decker tools and partner products.
EEO Statement
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. If you require reasonable accommodation to complete an application or access our website, please contact us at or at
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