Director, Brand Strategy: Partnerships, Experiential, Culture & Entertainment
As a growing strategy team within the global powerhouse of 160over 90, we dig deep into cultural currents and attach brands to relevant insights.
Responsibilities
- Leading day-to-day strategic work across priority accounts, serving as a trusted partner to senior brand leaders and supporting VP+ leadership in C-suite engagement particularly across partnerships, experiential platforms, and entertainment-driven growth.
- Driving strategy at the intersection of brands, talent, and rights-holders, collaborating closely with creative, partnerships, and WME counterparts to develop culturally resonant, commercially sound platforms that extend beyond campaigns into ecosystems.
- Developing strategic approaches to partnerships and experiential marketing, including sponsorship strategy, brand‑talent collaborations, live experiences, cultural moments, and IP‑led activations.
- Playing a key role in business development (new and organic), contributing to and at times leading strategic thinking for pitches and growth opportunities.
- Ensuring strategic rigor from insight through execution, translating cultural intelligence, audience understanding, and brand POVs into clear creative territories, experience design principles, and activation roadmaps.
- Contributing to entertainment‑adjacent strategy across film, television, music, sports, fashion, and creator ecosystems, helping brands navigate how (and when) to authentically participate in culture.
- Partnering closely with Account and Operations teams to deliver strategically grounded work, balancing ambition with feasibility and helping teams navigate complexity, scope, and evolving client needs.
- Managing and mentoring strategists and junior team members, while contributing to the growth and development of the broader Strategy team.
- Contributing to the evolution of the agency's strategic product and frameworks, particularly in support of non‑traditional marketing models and partnership‑led growth.
- Participating in external thought leadership opportunities as appropriate, contributing to 160over90's voice in culture‑driven strategy.
- Acting as a strong cross‑functional leader, helping solve complex challenges, build alignment across teams, and move the work forward with limited oversight.
- Serving as an active in‑office presence, collaborating with cross‑functional leads to foster culture, mentor talent, and contribute to team success.
Skills and Experience
- 810 years of strategy experience across creative, cultural, or specialist agencies (experiential, partnerships, PR, digital), brand‑side, or a combination of both.
- Demonstrated leadership experience (24 years) leading workstreams, projects, and small‑to‑mid‑sized teams across a range of clients.
- A strong track record of developing effective strategy ideas that translate across channels and drive meaningful business and cultural impact.
- Exceptional storyteller and presenter, with the ability to craft clear, compelling narratives and contribute to selling "the thinking" to senior clients.
- Fluent in core strategy frameworks, with a hands‑on approach comfortable both shaping the thinking and building the work.
- Experience contributing to and supporting new business efforts, helping to grow accounts and identify opportunities for expansion.
- Strong collaborator across disciplines, with the ability to navigate stakeholders and build productive relationships within a complex organization.
- Proven ability to manage and mentor junior talent, fostering growth, craft, and confidence within the team.
- Entrepreneurial mindset, adaptable to evolving ways of working and motivated to push the work and the agency forward.
- Excellent written and verbal communication skills, with the ability to articulate a clear POV and bring others along.
- Strong strategic instincts grounded in curiosity, empathy, and cultural awareness.
- Experience working with research and insights, with the ability to leverage tools and translate findings into actionable strategy.
- As for your qualifications, we care more about you and your work than your school.
Hiring Rate
Minimum: $120,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)
Maximum: $160,000 annually
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