Job Description:
- Own and manage the daily operations of the Kitsch Shopify store, including site updates, product launches, and on-site merchandising.
- Oversee both front-end experience and back-end operations to ensure a seamless, high-performing storefront at all times.
- Partner with developers and agencies to manage site integrations, technical updates, and platform enhancements.
- Ensure flawless on-site execution of all promotional campaigns, launches, and seasonal moments.
- Lead the CRO roadmap with a focus on improving conversion rate, AOV, and checkout funnel efficiency.
- Design, execute, and analyze A/B tests across key site pages to continuously improve the customer journey.
- Identify and address UX/UI friction points that impact site performance and purchase behavior.
- Own the promotional and campaign calendar, ensuring every initiative is executed with precision and aligned to revenue goals.
- Analyze site performance using Google Analytics, Shopify Analytics, and Microsoft Clarity to surface actionable insights.
- Present performance findings, test results, and strategic recommendations to key stakeholders including the CMO.
- Establish and maintain a consistent reporting cadence across eCommerce KPIs including conversion rate, AOV, bounce rate, and revenue.
- Collaborate with Marketing, Creative, and Development teams to align eCommerce strategy with broader business goals.
- Act as the central point of contact for all site-related requests across departments, triaging and prioritizing effectively.
- Lead and mentor the eCommerce team, setting clear expectations, priorities, and performance standards.
Requirements:
- 7+ years of eCommerce experience with at least 2 years in a director or senior leadership role.
- DTC or consumer brand experience strongly preferred.
- Expert-level proficiency in Shopify, both front-end and back-end operations.
- Strong background in CRO, A/B testing, UX/UI principles, and checkout optimization.
- Proficient in Google Analytics, Shopify Analytics, and Microsoft Clarity.
- Proven track record of driving measurable improvements in conversion rate, AOV, and site revenue.
- Experience managing developer or agency relationships for site updates and technical integrations.
- Excellent communication and project management skills.
- Highly organized and detail-oriented with the ability to manage multiple priorities in a fast-moving environment.
Benefits:
- Competitive Pay/Benefits
- A dynamic team
- An open mind for new ideas
- Growth…growth and some more growth!