Role Overview
The Brand Director is the senior creative and communications leader of BON CHARGE. This role owns everything the outside world sees, hears, and feels about the brand: social, content, creative, PR, community, and brand partnerships.
Key Responsibilities
1. Brand Strategy and Identity
- Own the BON CHARGE brand: its positioning, tone of voice, visual identity, and the standards by which all output is judged.
- Translate the commercial strategy from the CMO into a brand narrative that works globally across US, UK, AU and other global markets.
- Ensure brand consistency across every touchpoint including digital, physical, social, editorial, event, and partnership without slowing execution velocity.
- Evolve the brand as the business grows into new categories and markets, protecting its core while making it relevant to new audiences.
- Ensure BON CHARGE remains culturally relevant by identifying emerging consumer behaviour, wellness trends, aesthetics, creators, and cultural movements ahead of competitors.
- Act as the final brand approval authority for all external‑facing creative before it goes live.
- Lead the development of integrated global campaign concepts that unify creative, PR, partnerships, social, email, events, and content into a single commercially effective brand narrative.
2. Communications and PR
- Own BON CHARGE's global communications strategy across media relations, press, trade, and earned coverage in all three markets.
- Direct the PR & Partnerships Manager and regional PR agencies (UK, US, AU), setting the agenda, approving the outreach strategy, and holding agencies accountable to coverage targets.
- Lead communications around major brand moments including product launches, athlete partnerships, Scientific Advisory Board announcements, event activations, and campaign releases.
- Own crisis communications as the first point of escalation for any reputational risk.
- Build and maintain relationships with key journalists, editors, and media contacts across the wellness, sports, lifestyle, and health categories.
3. Social Media and Community
- Set the strategic direction for BON CHARGE's social media presence globally, covering platform strategy, content pillars, tone, and channel priorities.
- Own social performance at a strategic level: audience growth, engagement quality, content‑to‑conversion contribution, and community health.
- Ensure social strategy integrates with the broader campaign and partnership calendars so that social amplifies all other activity.
- Design scalable global community management systems that protect brand reputation while maintaining premium customer interaction standards across all markets.
4. Creative Vision and Production
- Inspire the Creative Director and Senior Graphic Designers, setting the creative brief standard, approving visual direction, and ensuring output is both compelling and commercially effective.
- Own the creative production pipeline across campaigns, evergreen assets, product launches, partnership content, events, and editorial.
- Ensure creative output supports conversion alongside brand awareness, with every asset serving a clear role in the commercial funnel.
- Build