Associate Brand Manager - Interventional Dry Eye

Responsibilities Brand Execution and Campaign Management Support the planning and execution of annual brand plans aligned with commercial objectives, including core strategic initiatives such as New Order of Care and Fair Access
Execute integrated marketing campaigns across digital, field, event, and educational channels
Coordinate the creation of marketing materials, including sales tools, presentations, emails, brochures, videos, and training resources
Ensure consistent brand messaging and visual identity across all customer facing assets

Sales and Customer Enablement Partner with Sales leadership and SMAC to develop tools, programs, and promotions that drive adoption and utilization
Support national and regional sales meetings, product launches, and customer events
Help manage field communications, resource libraries, and internal training materials

Market and Competitive Insights Monitor market trends, customer feedback, and competitive activity, and support the development of segmentation and positioning strategies
Assist with forecasting inputs, KPI tracking, and performance reporting
Translate insights into actionable recommendations for campaigns, messaging, and field tools

Cross Functional Coordination Serve as a key liaison between Marketing and internal teams, including Sales, Market Access, Clinical, Regulatory, SMAC, R&D, and Operations
Manage timelines, approvals, and deliverables across multiple concurrent projects
Coordinate with external agencies and vendors to execute initiatives on time and on budget

Media Planning and Execution Support planning and execution of paid and owned media programs across social, digital, display, and CRM channels
Coordinate with internal stakeholders and external agencies to develop compliant, on brand media assets and campaigns
Track performance metrics and optimize media programs to improve engagement, reach, and conversion

Project and Budget Management Lead day-to-day project management for assigned marketing initiatives, including timelines, deliverables, and approvals
Support budget tracking, vendor coordination, and resource allocation
Ensure all materials meet regulatory, legal, and compliance requirements

Additionally: Attend industry conventions, symposia, and professional meetings to gather customer insights and inform strategic planning
Support assigned budgets and assist with ROI analysis to ensure efficient use of resources
Build and maintain relationships with vendors, consultants, and key opinion leaders to support brand credibility and adoption
Maintain a strong understanding of ocular surface disease, meibomian gland dysfunction, and the competitive landscape
Support company goals and objectives, policies and procedures that comply with FDA Quality System Regulations (QSR), ISO 13485, and any other applicable domestic or international requirements
Maintain a professional and credible image with key eye care providers, administrators, consultants, vendors, and co-workers
Actively work to promote the Sight Sciences' high-performance culture within the marketing department
Carry out all duties and responsibilities as assigned by the Company in accordance with Company policies, procedures, and applicable laws and regulations governing our business practices

Qualifications Education Requirements Bachelor's degree in marketing, business communications or related field required.

Experience Requirements Two to five years of experience in marketing, brand management, or project management, or experience in medical device or healthcare sales with demonstrated involvement in marketing programs, product launches, or customer education initiatives
Proven ability to manage multiple projects and deadlines
Strong organizational and execution skills

Other Qualifications & Core Competencies Experience in healthcare, medical device, or life sciences
Experience supporting sales teams or field organizations
Familiarity with regulated marketing environments, including the PRC/MLR process
Experience working with external agencies or vendors
Strong project management and execution focus
Effective cross functional collaboration
High attention to detail and brand consistency
Analytical and data driven decision making
Clear, professional communication skills
Growth mindset with strong ownership and initiative

Physical Demands Sitting/standing: The role may require prolonged periods of sitting at a desk or standing during meetings, presentations, or customer interactions.
Computer use: Extensive use of computers and other electronic devices may be necessary for data entry, communication, and software navigation.
Phone calls: The job may involve frequent use of phones for customer calls, meetings, and conference calls.
Multitasking: The ability to multitask and manage multiple customer accounts or projects simultaneously may be required, which can be mentally demanding and occasionally stressful.
Travel Requirements Occasional overnight travel to meetings & conferences required
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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