Blue Hour Studios is a social‑first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding experience together. We hire talented people, challenge them, and give them every opportunity to grow.
Job Summary
The Creative & Creator team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community‑driven creativity into every post, partnership, campaign or video we create.
The role of the Campaign Manager, Influencer within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients’ influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables.
The position reports to the leadership team and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.
Campaign Management (65%)
- Lead the development, execution, and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to influencer identification and outreach, support of campaign briefs for clients and influencers, presentation of influencer lists for client ranking and approval, analytics and reporting, and day‑to‑day client and team communication around campaign progress, updates, and key milestone deliverables.
- Develop and customize influencer agreements, contracts, addenda, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team.
- Work closely with the team in the development of post‑campaign reporting and utilize knowledge of the influencer industry to inform brainstorms, strategy development, and execution.
- Partner closely with cross‑functional agency teams to optimize social media presence and influencer integration across channels.
Strategic Planning & Thought Leadership (10%)
- Translate client goals into strategic, innovative creative and media solutions.
- Provide strategic counsel to clients and prospects, develop and deliver effective and persuasive points of view.
- Understand clients’ businesses, competitive sets, generate new ideas, and identify opportunities for growth.
- Ensure best practices are applied across disciplines, oversee the development and maintenance of timelines, deadlines, processes, and integration points for all digital projects.
- Lead teams to produce all campaign components seamlessly, proactively manage client and internal team expectations.
- Ensure the Influencer team provides innovative solutions that feed into client goals, evaluating the health of client business via analysis of relevant business metrics.
- Bring powerful thought leadership to consult on complex issues and identify innovative solutions.
- Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions.
Creative Strategy & New Business (10%)
- Research and develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals.
- Lead in the development of new business proposals, including PowerPoint building, writing, and organizing relevant materials.
- Develop influencer strategies and tactical plans to support client goals.
- Utilize tools and work with cross‑functional agency teams to develop insights that shape recommendations.
- Vet influencers, vendors, and technologies with an eye to operational and cost efficiencies.
- Manage communication with teams and clients regarding new business proposals, leads, and consultations.
- Assist in the development of materials for agency pitches relating to influencer marketing.
- Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact.
Insights & Marketing (10%)
- Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly seeking operational and cost efficiencies.
- Continuously assess the competitive social media landscape and innovate to differentiate Blue Hour Studios’ practice.
- Lead key projects related to marketing Blue Hour’s influencer/creator practice, such as development of thought leadership, events, marketing materials, conference attendance, etc.
- Attend industry events to share insights with Blue Hour.
Supervisory Responsibilities
The Campaign Manager may manage junior members of the Influencer Team.
Preferred Skills & Experience
- Minimum 2+ years of influencer marketing experience.
- Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry.
- Proven track record of managing successful social/digital campaigns across platforms such as TikTok, Facebook, Twitter, Instagram, YouTube, etc.
- Experience with digital reporting, data, and analytics.
- Ability to thrive in a fast‑paced environment and handle multiple projects.
- Strong verbal and written communication skills.
- Very proficient with Microsoft Office (Word, PowerPoint, Excel) and presentation formats like Google Slides.
- BA/BS required (Communications, Advertising, Marketing or related field).
Equal Employment Opportunity Statement
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$66,300.00 – $100,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency‑based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company‑paid holidays, unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
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