Sr. Manager Digital Campaigns - Disputes

Summary
As the Senior Manager Digital Campaigns - Disputes, in collaboration with and in support of the firm’s strategic initiatives, you will lead the design, planning, execution, and measurement of integrated, multi‑channel digital marketing campaigns for practice groups within the Disputes vertical, supporting brand awareness, demand generation, and business development initiatives. Serving as an internal consultant, this individual will advise the team on the strategies that best enable them to achieve their business goals. You will also capture relevant data and clearly translate campaign results for a variety of internal stakeholders. Working in collaboration with the Director, Digital Campaigns, you will serve as a strategist promoting the firm's content on its external, global digital channels, developing creative ways to engage target audiences online and producing compelling content campaigns that align with the firm's brand identity, values and tone of voice. In addition, the Sr. Manager Digital Campaigns will lead the development of digital syndication strategies for Disputes attorneys to enhance their online presence and support business development.

Location
This position can sit in any of our U.S. offices and offers a hybrid work schedule.

Responsibilities

Collaborate with Disputes vertical marketing and business development teams, attorneys, and cross functional teams (communications, events, HR, client development) to drive impactful campaigns for the Disputes vertical

Collaborate with practices, sectors, communications, events, human resources, and client development teams to develop, execute and measure various brand, client, prospect, and talent acquisition campaigns and initiatives

Perform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and researching business requirements

Manage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaigns

Manage digital campaign programs to support the scaling of the campaign function

Define key performance indicators, implement measurement and analytics methods and provide data‑driven insights and recommendations to senior leadership and stakeholders for the Disputes vertical

Provide key data and analysis of campaign activities to relevant teams and senior firm leadership

Optimize campaigns in‑flight, redirecting investment in channels and activities that drive the most impact

Review and analyze client feedback to inform future campaign strategy

Contribute actively to Digital Strategy & Brand team priority initiatives and Communication team initiatives

Provide input on existing processes and technology platforms and collaborate with IT to provide recommendations on automation, connectivity, and data insights

Lead efforts within the team to maintain playbooks and communicate best practices to consistently improve campaign results

Stay current on industry trends, emerging technologies, and best practices in digital marketing, with a focus on the disputes market

Desired Skills

Five plus years’ experience focused on successfully designing and delivering integrated, multi‑channel marketing campaigns that drive business results

Experience working within a complex, matrixed, legal or professional services organization preferred

Experience creating and promoting compelling content such as articles, social media content, infographics, podcasts and video, tailored to the business priorities of the Disputes vertical

Demonstrated experience designing and executing an integrated strategy and plan while working with peers across brand strategy, media relations, digital, social, search, events, alumni, pro bono, talent and internal communications

Experience managing budgets and optimizing outcomes based on campaign results

Excellent communication skills, including the ability to present and express ideas clearly and persuasively

Proven strategic thinking and savvy digital marketers able to lead and drive the strategy, development and execution of the digital marketing plan and emerging media initiatives

Knowledge of best‑in‑class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management and analytics

Strong data and analytical mindset and an ability to set, measure and report on key performance indicators

Ability to coordinate multiple projects and set clear priorities

Strong attention to detail and ability to work effectively in a fast‑paced environment

Minimum Education

Bachelor’s degree in Business Administration, Marketing, Communications, or similar field.

Preferred Education

Master’s degree in Business Administration, Marketing, Communications, or similar field.

Minimum Years of Experience

10+ years of marketing/communications experience

Essential Job Expectations

Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

Provide timely, accurate, and quality work product.

Successfully meet deadlines, expectations, and perform work duties as required.

Foster positive work relationships.

Comply with all firm policies and practices.

Engage in both physical and sedentary activity, such as working at a computer for extended periods of time, participating in digital/virtual conference calls, and participating in meetings as needed.

Ability to work under pressure and manage competing demands in a fast‑paced environment.

Perform all other duties, tasks or projects as assigned.

Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Work Environment
The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in‑office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.

Salary and Benefits
Firm’s expected hiring range for this position is $149,276 - $237,355 per year depending on the candidate’s geographic market location. The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance and 401(k).

EEO Statement
DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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