Search Engine Optimization (SEO) Specialist Job at AGS Youth Soccer Club in Fort

We are one of the largest and fastest growing private youth sports operators in the GTA. We provide fun, engaging experiences, creating lasting memories for the youth and families in our communities! We are looking for a talented SEO Specialist to join our team working hybrid out of our Etobicoke office.
You will be responsible for building, launching, optimising, and scaling paid campaigns across Meta and Google, and using your expertise to push media across other platforms as you see fit. This is an on site, collaborative position where you’ll work closely with our marketing team and founder.
Responsibilities Paid Media (Primary Focus – Google Ads & Meta Ads) Plan, build, and optimize campaigns across Google Ads (Search, Performance Max) and Meta Ads (Facebook & Instagram)
Perform keyword research, audience segmentation, targeting refinement, and budget allocation
Monitor daily campaign performance, adjusting bids, creative, and targeting to achieve KPIs such as CPA and Conversion volume
Develop and test ad copy, creatives, and landing pages using A/B and multivariate testing
Implement conversion tracking using Google Tag Manager, GA4, and platform-specific tools
Prepare weekly and monthly performance reports with insights and optimization recommendations
Collaborate with creative team to brief ad messaging, visuals, and formats aligned with brand objectives
SEO Conduct on-page SEO improvements including metadata, content optimization, keyword placement, and internal linking
Perform technical SEO audits (indexing, crawlability, Core Web Vitals, schema, site structure)
Track performance using Google Search Console, GA4, and Semrush
Identify opportunities for organic growth through competitive analysis and market research
Support link-building and outreach initiatives
Requirements 2-4 years of hands‑on experience managing paid media campaigns, especially Google Ads and Meta Ads
Solid experience in Paid Ads creative strategy and testing
Proven track record of improving ROAS and managing budgets at scale
Solid proficiency with GA4, Google Tag Manager, Google Search Console, and major SEO tools (Semrush
Solid understanding of search engine algorithms, ranking factors, and PPC best practices
Analytical mindset with ability to interpret data and turn insights into strategy
Experience with landing page optimization and CRO principles is a plus
Excellent communication, project management, and time-management skills
Benefits Competitive salary based on experience
A collaborative, creative in‑office work environment
Opportunity to work across multiple brands and industries
Career growth within the organization

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