Market & Brand Strategy Management

Working Title Associate Director, Marketing and Communications
The David Eccles School of Business is seeking a strategic and collaborative Associate Director of Marketing to help lead the integration, implementation, and execution of the school’s marketing strategy across the organization. Reporting to the Senior Director, Brand Strategy, Marketing, and Communications, this role will partner closely to ensure marketing strategies and initiatives are developed and executed with quality, consistency, accountability, and measurable impact across academic programs, centers and institutes, departments, and schoolwide initiatives.

The Associate Director will help drive alignment across teams and stakeholders, establish and reinforce best practices for marketing planning and execution, oversee analytics and performance reporting, and provide strategic leadership and coordination for marketing efforts across the school’s centers and institutes. The role will also help ensure marketing strategies are translated into strong, coordinated execution across the school while helping elevate the quality, consistency, and effectiveness of storytelling, messaging, and content across marketing and communications initiatives.

The ideal candidate is both strategic and operationally strong, with experience leading complex, cross‑functional marketing initiatives in a collaborative environment. This position requires strong leadership, communication, and relationship management skills, along with the ability to bring structure, clarity, and follow‑through to multifaceted projects involving multiple stakeholders and priorities. Success in this role depends on sound judgment, initiative, organizational leadership, and the ability to develop effective strategies and translate strategy into coordinated, high‑quality execution.

Responsibilities

Partner with the Senior Director of Brand Strategy, Marketing, and Communications to develop and execute integrated marketing strategies aligned with the school’s strategic priorities and institutional goals.

Strengthen execution, establish best practices, and reinforce accountability across the Branding, Marketing, and Communications team.

Help ensure marketing initiatives are executed with quality, consistency, accountability, and measurable impact across academic programs, centers and institutes, departments, and schoolwide initiatives.

Lead and coordinate marketing and storytelling efforts across the school’s centers and institutes to strengthen alignment, collaboration, visibility, and consistency.

Establish and reinforce strategy and execution best practices for marketing planning, execution, stakeholder communication, and follow‑through.

Provide guidance and direction to strengthen the quality, consistency, effectiveness, and strategic alignment of messaging and content.

Coordinate marketing initiatives across channels and stakeholders to ensure alignment and operational effectiveness.

Oversee marketing analytics and performance reporting to support strategic decision‑making and continuous improvement.

Provide strategic leadership and execution oversight for marketing campaigns, digital marketing, social media, and integrated marketing initiatives.

Support implementation of the school’s brand and messaging platform and ensure alignment with brand standards and institutional priorities.

Manage multiple complex projects and initiatives simultaneously with strong organization, communication, and attention to detail.

Support additional strategic initiatives and special projects as assigned.

Minimum Qualifications
EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Requires a bachelor’s (or equivalency) + 10 years or a master’s (or equivalency) + 8 years of directly related work experience.

Preferences

Experience working in higher education or other complex, matrixed organizations.

Agency experience or experience supporting multiple partners, stakeholders, departments, or business units is a plus.

Experience developing and executing integrated marketing strategies across multiple channels and audiences involving multiple stakeholders, departments, or business units.

Strong understanding of marketing analytics and performance reporting.

Experience leading marketing campaigns, digital marketing, social media, and integrated marketing initiatives.

Demonstrated ability to manage multiple complex projects with strong organization, communication, and follow‑through.

Experience establishing strategy and execution best practices within a marketing and communications team and reinforcing accountability and consistent execution.

Strong messaging and content writing skills.

This position may require the successful completion of a criminal background check and/or drug screen.

Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy‑related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by TitleIX and 34CFR part106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of TitleIX and its regulations may be referred to the TitleIX Coordinator, to the Department of Education, Office for Civil Rights, or both.

#J-18808-Ljbffr