Director, Marketing Technology & Consumer Digital Experience

Director, Marketing Technology & Consumer Digital Experience

Aramark is currently seeking a visionary and execution-focused Director of Marketing Technology & Consumer Digital Experience to lead the strategy, modernization, and optimization of our marketing technology ecosystem for the US Sector. This leader will define the 2436-month technology roadmap and drive the implementation of platforms that enable personalized, scalable, and profitable consumer experiences. As a shared services role, you'll have the opportunity to work with leaders from across multiple lines of business.
Job Responsibilities
Lead the development and execution of a multi-year Martech roadmap in partnership with Marketing and Technology teams.
Serve as the primary owner of the Martech ecosystem, including Marketing Automation/ESP, Consumer Data Platform (CDP), Content Management System (CMS), Digital Asset Management (DAM), e-Commerce, personalization tools, and analytics.
Strategically focus digital platform development roadmaps

including web and mobile channels

to drive consumer revenue growth, acquisition, engagement, and retention.
Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.
Oversee vendor selection, contract negotiations, and SLA performance.
Manage the US Sector Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.
Foster strong cross-functional relationships with Marketing, OpX, and Technology teams to ensure unified execution and alignment.
Provide strategic consulting services to 11 distinct business units across the US Sector which may use disparate technologies.
Own consumer data strategy across platforms, including identity resolution standards, data taxonomy.
Ensure effective alignment of consumer data storage and campaign activation to consent and compliance requirements (CCPA, GDPR, CAN-SPAM, TCPA).
Partner with Enterprise Risk Management and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.
Stay current with industry trends through conferences, partner engagement, and market research.
Qualifications
10+ years of experience in B2C digital or marketing technology leadership roles.
5+ years of experience leading implementation and management of digital experience and martech platforms required. Experience with enterprise-grade solutions (e.g. Adobe, Salesforce, SAP, or similar) strongly preferred.
Proven experience in retail, hospitality, or consumer-facing industries.
Deep expertise with CRM, CDP, loyalty, and campaign automation platforms.
Strong understanding of data architecture, integrations, and consumer identity resolution.
Experience managing vendors, SLAs, and technology budgets.
Strong people leader with experience working in matrixed environments.
Strategic thinker with a bias for action and a passion for consumer-centric innovation.
Demonstrated ability to lead agile teams and adopt agile methodologies.
Experience applying AI technologies to marketing personalization and optimization.