Sr. Creator Marketing Manager

Sr. Creator Marketing Manager

New York City
About impact.com: impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L'Oral, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.
Your Role at impact.com:
impact.com is building the future of commerce through trusted partnerships and the communities that power them. As the creator economy rapidly evolves, the company is investing in a Strategic Marketing Program Manager to lead the next generation of integrated, cross-channel marketing initiatives.
This role sits at the center of impact.com's performance marketing solutions, shaping how impact.com brings its vision of the Partnership Economy to life. The Strategic Marketing Programs Manager will own both the strategy and execution of scalable programs that connect creators, brands, and partnerstranslating insights and trends into campaigns that drive measurable business outcomes.
Success in this role means acting as the connective tissue between market insights, customer voice, creator trends, product strategy, and GTM execution to turn fragmented inputs into scalable narratives, programs, and revenue-driving campaigns.
What You'll Do:
Program Strategy & Execution
Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization
Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships
Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth
Creator & Affiliate Thought Leadership
Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers
Partner with internal experts to bring forward data-backed insights and industry trends
Deliver high-impact campaigns, reports, and activations that position impact.com as a leader in the creator economy
Cross-Functional Leadership & GTM Alignment
Act as the central driver across Product Marketing, Sales, Content, Strategic Marketing, RevOps, and Communications to align messaging, timelines, and execution
Translate strategy into cohesive go-to-market activations across teams
Ensure programs are amplified across owned, earned, and paid channels
Identify opportunities to extend impact through research, storytelling, PR, and sales enablement
Customer & Partner Marketing
Source and activate customer stories, creator success cases, and co-marketing opportunities
Collaborate with customers, creators, and tech integration partners on joint campaigns
Develop programs that drive product awareness, education, and adoption
Performance & Optimization
Define and track success metrics across programs, including pipeline, CAC, engagement, and ROI
Analyze performance and generate insights to continuously improve outcomes
Communicate program impact clearly to stakeholders and leadership
What this role owns:
End-to-end strategy and execution of integrated B2B and tech partner marketing programs across owned and paid channels
Lead marketing initiatives with top-earning creators on the impact.com platform
Own partnership and paid thought leadership efforts for sponsorship package with a top industry trader publication
Translation of business priorities into scalable, data-driven programs that drive pipeline, product adoption, and revenue
Development of flagship campaigns and initiatives, from insight and narrative creation through launch and optimization
Cross-functional orchestration across Creator Consulting, Product Marketing, Product, Sales Enablement, Marketing, and RevOps
Alignment and management of stakeholders, timelines, and deliverables across complex, multi-channel initiatives
Definition and tracking of success metrics (e.g., pipeline, ROI, engagement), with ongoing performance optimization
Continuous testing, learning, and iteration to improve program effectiveness and efficiency
Elevation of impact.com's voice and thought leadership in the creator economy through insight-driven marketing programs
Collaborates Internally with:
Marketing (Strategic Marketing, Events, Content + Market Research, Demand Generation, Design, Social)
Customer Success
Creator Consulting & Productivity
Product Marketing
Product
C-Suite stakeholders
Collaborates Externally with:
Brand customers and prospects
Creators/influencers
Technology integration partners
What You Bring:
5+ years of experience in B2B marketing, integrated marketing, or program management
Strong understanding of the creator economy, influencer marketing, and performance marketing
Proven ability to lead complex, cross-functional marketing initiatives
Strong project management experience and familiarity with assisting software
Demonstrated experience building integrated campaigns across multiple channels
Analytical mindset with a track record of driving measurable business results
Excellent storytelling and communication skills, with the ability to translate insights into compelling narratives
Highly organized, detail-oriented, and comfortable managing multiple priorities
Key Knowledge Required
Background working within the creator economy, or with creators, influencers, and/or media partners preferred
Working knowledge of Salesforce, Google Suite, and project management tools like Asana and Jira
Experience executing co-branded research and/or thought leadership initiatives
Familiarity with partnership automation, affiliate platforms, or creator tools a plus
Salary Range: $100,000 - $120,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.
*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Benefits and Perks:
At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth, and work-life balance.
Medical, Dental, and Vision insurance
Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
Flexible spending accounts and 401(k)
Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid