Marketing Operations Strategist

Job Description
Strategist, Marketing Operations

SUMMARY
The Marketing Operations Strategist is responsible for the technical deployment of marketing activities for the company, including the management and qualification of leads, data collection and reporting, and the administration of Salesforce and Marketing Cloud Account Engagement (MCAE). This position will be tasked with fully understanding the customer lifecycle, and the implementation of complementary marketing programs to positively impact customer acquisition.

ESSENTIAL FUNCTIONS
The following is a list of essential functions which may be subject to change at any time and without advance notice. Management may assign new duties, reassign existing duties, or eliminate a function.

ESSENTIAL DUTIES & RESPONSIBILITIES

Map the lead generation and lead qualification process with corresponding associated marketing tactics

Assist in the mapping of customer lifecycle and associated marketing campaign touches

Implement and monitor automated MCAE campaigns including creating emails and landing pages within MCAE

Create and maintain Salesforce reporting as directed

Provide strategic oversight into the Ampersand Salesforce use case and provide suggestions and improvements

Manage and maintain data migration between Salesforce and MCAE

Other duties as assigned

EDUCATION & EXPERIENCE

Minimum of two (2) years of experience administering Salesforce within an organization or as an agency partner/expert

Bachelor’s degree in marketing or business, or equivalent experience in marketing, business, marketing operations, sales operations, or related field

Salesforce certifications preferred

LICENSES & CERTIFICATIONS

Salesforce Marketing Associate

Salesforce Administrator

SKILLS & COMPETENCIES

Demonstrated project management skills

Excellent interpersonal, verbal, and written communication skills; ability to maintain confidentiality

Proficient in Microsoft Office, including Outlook, Teams, Word, Excel, SharePoint

Self-starter with a strong sense of ownership and involvement

Demonstrated ability to work independently, establish priorities, multi-task and meet deadlines

Strong attention to detail

Effective interpersonal and relationship management skills

Strong organizational, time management, and planning skills

Ability to function well in a fast-paced environment

Ability to think critically and act quickly

WORKING CONDITIONS
Hybrid work environment with some required in-office work. Traditional office environment with no unusual work conditions. Prolonged periods sitting at desk and working on computer. Frequent use of keyboard with repetitive motion of hands, wrists, and fingers.

PHYSICAL DEMANDS
Ampersand, Inc. promotes an equal opportunity workplace, which includes reasonable accommodations of otherwise qualified disabled applicants and employees. Speaking, hearing, and vision are required to perform essential functions. Digital dexterity and hand/eye coordination in operation of office equipment. Light lifting (~25 lbs.) and carrying of supplies, files, etc. Body motor skills sufficient to enable the incumbent to move from one office location to another.

APPLICATION NOTE
Please do NOT apply without Salesforce experience!

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