Marketing Manager

Description
Dawson Taylor Coffee Roasters is seeking a self-motivated Marketing Manager to develop and optimize marketing campaigns across various channels, measure performance and continuously improve results. The stories we tell about our coffees and how we interact with our community is a big focus at Dawson Taylor Coffee Roasters. We’re looking for someone who can portray our team and mission while running an organized and effective marketing campaign to drive online, wholesale and retail sales.

Key Responsibilities

Website management Increase conversion checkout rate Manage product catalog and keep up to date Continued research for apps to add to Shopify site to improve user experience SEO optimization and traffic tracking

Strategic planning and management Plan and execute strategic goals to reach marketing and sales targets Develop marketing project and track results from start to finish

Provide key metrics to leadership team including ROI on marketing campaigns

Periodically audit packaging, signage, visual merchandising, website and social media to ensure DT’s visual presence represents our evolving identity

Analyze campaign performance, examining interaction metrics and sales

Content Creation Create content and improve engagement for all DT channels YouTube Instagram Facebook Email marketing Create and manage educational and marketing pieces for internal and external use including events

Qualifications

Past marketing experience with proven results and effective growth initiatives

Highly organized and detail oriented with a strong sense of urgency

Some design experience working Adobe Photoshop or similar (more design experience a plus)

Must possess and ownership mentality and embrace a high capacity for change

Ability to work a flexible schedule and attend events as needed

Looking for long-term growth within a company

Passionate about local, hand-crafted goods – coffee experience a bonus

Current portfolio with relevant experience

Pre-employment drug testing and background check required

Benefits

Free product every month and discount on Hayden’s products

Affordable medical, dental, and vision plans

Company paid life insurance and STD

Paid holidays and PTO packages

Referral bonuses

401(k) with Match

529 Education Savings Plan with match (up to $4k)

Gym membership reimbursement

Employee Assistance Program (EAP)

Perks at Work Discount Program

Safe Ride Home Program

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