Creative Director, Así Studios

About the Role We are seeking a Creative Director to lead the development of sports-driven creative concepts and storytelling at Así Studios, a brand‑focused studio within TelevisaUnivision. The role is hands‑on and requires a deep understanding of sports culture and the ability to translate fandom, athlete narratives, and live moments into authentic, entertaining, and culturally fluent brand storytelling.
Day‑to‑Day Responsibilities Set the creative and strategic vision for high‑impact campaigns, rooted in sports insights, fandom behavior, athlete narratives, and competitive moments that align with brand and business objectives.
Partner with Strategy to define audience insights, brand narratives, cultural frameworks, and storytelling perspectives, including documentary‑style approaches across leagues, teams, and sports ecosystems.
Translate brand objectives into cross‑platform creative platforms that perform across languages, generations, formats, and media environments—social, digital, streaming, linear, and long‑form storytelling.
Oversee rapid creative cycles and real‑time ideation, turning live sports moments and trending conversations into immediate brand‑aligned output.
Inspire and manage multidisciplinary teams of writers, art directors, producers, editors, and designers, fostering a collaborative, high‑performing environment.
Serve as a trusted creative partner to clients, confidently leading presentations, building relationships, and translating cultural nuance and authenticity into brand value.
Lead brainstorming and pitch‑ready concept development, transforming complex briefs into breakthrough ideas rooted in sports cultural truth and audience context.
Ensure creative excellence and cohesion across all production phases, from treatment writing to edits, visual language development, and final delivery.
Collaborate closely with strategy, production, editorial, design, and account teams to maintain alignment and consistency.
Contribute to industry conversations through trend awareness, innovative thinking, and cultural insight, shaping the studio’s creative identity.
Craft content that resonates authentically with English‑dominant, Spanish‑dominant, and bilingual audiences without relying on stereotypes or surface‑level tropes.
Qualifications 6–8 years of experience in a creative role, with significant expertise in sports marketing, sports media, or branded sports content.
Background in social, content, documentary storytelling, copywriting, art direction, or hybrid creative roles.
Proven experience with short‑form and long‑form or documentary‑style sports storytelling, athlete‑driven narratives, or episodic content development.
Strong portfolio demonstrating sports‑driven creative, including crossover work in lifestyle, entertainment, and culture across digital, social, video, and streaming.
Experience turning insights into impactful, cross‑platform creative campaigns that support brand and business goals.
Experience working with athletes, creators, sports properties, or sports‑adjacent talent, including league or team partnerships.
Deep knowledge of U.S. Hispanic cultural dynamics, sports culture, media behavior, generational shifts, and cross‑cultural storytelling frameworks.
Fluency in English and Spanish, with written and oral proficiency in both languages.
Experience collaborating with Strategy teams to turn insights into actionable creative platforms.
Experience mentoring multidisciplinary teams and cultivating a strong creative culture.
Comfortable guiding the creative process from pitch to post‑production, ensuring clarity and creative excellence.
Passion for innovation, storytelling, and shaping the future of media for U.S. Hispanics.
Bonus Points Experience with major sports leagues or events (e.g., NFL, NBA, MLB, Liga MX, UEFA, etc.).
Experience within Hispanic‑focused media platforms or multicultural agencies.
Recognition or awards for multicultural or bilingual creative work.
Familiarity with regional and generational differences across the U.S. Latino community.
Strong knowledge of soccer and global football culture, especially within Hispanic audiences.
Experience with AI‑assisted creative development or production tools.
Eligibility and Work Location Must be willing to work from office in New York or Miami and travel as needed for production.
Compensation & Benefits Base pay range: $130,000 to $140,000 plus bonus and benefits. TelevisaUnivision offers PTO, tuition reimbursement, wellness and employee support programs, 401(k), life and insurance plans, and comprehensive medical, dental, and vision coverage.
Employment Verification Employment/education will be verified. Applicants must be currently authorized to work in the United States on a full‑time basis.
EEO Statement TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.

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