Principal Account-Based Marketing Manager, Private Equity, NAMER Strategic Custo

Principal Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner Marketing
Job ID: 10448928 | Amazon Web Services, Inc.

Amazon Web Services (AWS) is seeking an experienced Principal Account-Based Marketing (ABM) Manager to serve as the first dedicated marketing resource supporting the AWS Global Private Equity (PE) team. This is a unique, high-impact role at the intersection of PE firm engagement and portfolio company demand generation and is intended to generate bi-directional value between PE firms and AWS.

Key Responsibilities

Design and execute ABM strategies for Tier 0 and Tier 1 PE firms (e.g., Blackstone, KKR, Francisco Partners, Permira, Thoma Bravo) and tailor messaging to Operating Partners, Investment Partners, and Deal Teams.

Develop targeted campaigns to drive AWS adoption across PE-backed portfolio companies, with emphasis on Greenfield PortCos, first‑100‑day post‑acquisition engagement, and industry‑specific value creation opportunities across FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.

Create GenAI and Strategic Playbook marketing motions aligned to the PE BD team’s playbooks, including GenAI/Agentic AI adoption, VMware migration, carve‑outs, database modernization, and Technical Due Diligence support.

Plan and execute high‑touch executive engagement activities such as PE‑specific Executive Briefing Centers, CxO roundtables, 1:many PortCo events, re:Invent programming (PE Executive Summit), PE Thrive forums, and Women’s PE Thrive events.

Develop PE‑specific thought leadership content including eBooks, case studies, industry insights, and digital content for multi‑channel distribution.

Collaborate cross‑functionally with PE BD Managers, Solutions Architects, Specialists, field sales teams, and global marketing counterparts.

Define and track ABM success metrics (pipeline influenced, firm engagement scores, PortCo conversion rates, Greenfield‑to‑Engaged conversion, PPA influence, revenue attribution) and build reporting dashboards.

Leverage repeatable ABM frameworks, campaign templates, and engagement playbooks to scale globally and contribute to AWS ABM Center of Excellence.

Basic Qualifications

9+ years of professional (non‑internship) marketing experience.

Experience using data and metrics to drive improvements.

Proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables).

Experience building, executing, and scaling cross‑functional marketing programs.

Experience driving direction and alignment with cross‑functional teams.

Preferred Qualifications

Experience working cross‑functionally with partner teams to drive adoption and usage of brand assets and messaging.

Experience in strategic marketing management and market analysis, with a demonstrated ability to build and execute a strategy with clear goals and objectives aligned to business and service objectives and portfolio objectives.

Benefits
Competitive salary range: USD 156,100 – 211,200 annually (location dependent). Compensation includes sign‑on payments and restricted stock units (RSUs). AWS also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, optional Supplemental life plans, EAP, Mental Health Support, Medical Advice Line), Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage, 401(k) matching, paid time off, and parental leave.

Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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