Marketing Manager

Job Title: Marketing Manager
Location: Cerritos, CA 90703
Salary/Payrate: $100K-$130K (some flex) + bonus and awesome benefits
Work Environment: Onsite
Term: Permanent / Fulltime
Bachelor’s degree required: No
Referral Fee: AMS will pay $500 should the person you refer get hired
JOB DESCRIPTION Strategic Marketing Planning: Work in partnership with the Practice Group Leaders, attorneys and the Marketing Director, to develop and execute comprehensive marketing strategies that align with the firm’s goals and objectives, with a focus on strategy, awareness, relationship building and lead generation.
Department Leadership and Personnel Management: Assist in managing the Marketing Department, including supervising staff, assigning work, and evaluating performance, as needed.
Online and Offline Marketing: Manage both digital and traditional marketing channels, including email marketing, website optimization, social media, print collateral, webinars and in-person events. You will ensure our marketing material is aligned with AALRR’s brand and targeted to both existing clients and potential clients.
Marketing Programs: Conceptualize, plan, and execute exceptional marketing programs to enhance brand awareness, build relationships, generate leads, and drive new business.
Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
Market Research: Stay current with and anticipate industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
Cross-Functional Collaboration: Drive strategic marketing campaigns in collaboration with other internal departments and attorney practice groups.
Technology Proficiency: Leverage marketing tools and software, including marketing automation platforms and analytics tools to optimize marketing campaigns and strategies.
Reporting and Analysis: Measure and assess Marketing Department performance with data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, relationship building, and lead generation.
Additional duties may be assigned as required to meet business needs.
Qualifications and Requirements Bachelor's degree in Marketing, Business, or a related field.
7+ years of proven experience in marketing services, with a strong focus on strategy, awareness, relationship building, and lead generation.
Ability to translate client needs, coupled with the firm’s capabilities, into marketing programs and campaigns.
Excellent team player and project management skills.
Demonstrated success in developing and executing marketing strategies that drive results.
Strong analytical skills and proficiency in using marketing analytics tools.
Excellent written and verbal communication skills.
Creative thinker with the ability to generate innovative marketing ideas.
Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.
Highly organized and capable of managing multiple projects simultaneously.
Knowledge of the legal industry is a plus.
Work Environment & Physical Requirements This position requires regular, on-site attendance and is designated as a fully in-office role; remote or hybrid work arrangements are not available.
Ability to lift and carry items up to 25 pounds, such as office supplies, files, mail bins, and packages.
Frequent walking, standing, and bending, particularly when assisting with onboarding logistics, preparing meeting spaces, or organizing materials.
Remaining seated for extended periods while performing computer-based and clerical tasks.
Regular use of a computer, including extended periods of typing and viewing a monitor.
Operation of standard office equipment, including copiers, scanners, printers, and multi-line phone systems.

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