Brand Manager

Job Duties and Responsibilities
This role addresses the critical challenge of converting high-level corporate brand strategies into high-impact, commercially viable marketing initiatives that drive market share growth. The primary focus centers on leading complex, multi-channel creative campaigns that elevate brand equity and establish deep emotional connections with consumers above simple transaction-based product offers. Navigating a rapidly shifting, disruptive market requires active cross-functional coordination with Digital, Product, and Local Marketing teams to ensure unified brand execution. Success relies on disciplined agency management, meticulous project oversight, and the structured evaluation of brand health metrics to maximize commercial performance.

What Success Looks Like (Objectives)

Execute high-impact creative campaigns that measurably improve brand awareness and positive sentiment to capture market share

Manage the comprehensive brand calendar to guarantee all commercial initiatives launch on time and fully align with corporate business objectives

Translate complex business goals into clear, actionable creative briefs that result in breakthrough upper-funnel content and long-term equity

Collaborate across Digital, Product, and Local Marketing departments to build unified brand-level campaigns that successfully anchor localized and product-specific promotions

Utilize generative AI productivity and creative tools to accelerate workflow execution, streamline brief generation, and optimize campaign ideation

Evaluate campaign performance and brand health tracking metrics to provide data-driven recommendations that continually optimize creative output and ROI

Skills, Experience and Requirements
Core Skills and Competencies (What you’ll bring)

Ability to steer complex, multi-channel integrated marketing campaigns from initial concept through post-production delivery

Strong skills in managing external creative and media agencies to ensure all deliverables align with strategy and hit established performance KPIs

Deep expertise in consumer behavior trends, upper-funnel brand building, and creative storytelling within highly competitive or disruptive industries

A collaborative and curious mindset focused on cross-functional problem-solving, strategic alignment, and high-quality collective execution

AI literacy and the ability to integrate advanced AI tools into marketing workflows, brief creation, and operational tasks to drive team efficiency

Critical experiences leading high-impact brand initiatives in a fast-paced environment where brand-building is treated as a disciplined financial lever

Additional Qualifications

Master of Business Administration (MBA) or equivalent advanced business degree

Prior training or experience within a Consumer Packaged Goods (CPG) environment emphasizing structured brand-equity models

Minimum Requirements

Minimum Education : Bachelor’s Degree in Marketing, Business, or a related field

Minimum Experience : 4 years of experience in brand management or marketing

Required Technical Skills :

Managing integrated, multi-channel creative campaign production and coordinating external agencies

Analyzing brand equity metrics, tracking performance data, and reporting campaign ROI

Leveraging digital collaborative workflows and creative project management tools

Visa sponsorship not available for this role.

Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year

Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan.

We successfully provide pre-employment screening, including a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees.

#J-18808-Ljbffr