Product Manager, GSM and North America – Alpharetta, GA

Requisition ID: 7072, Job Title: Product Manager, GSM and North America – Alpharetta, GA, Job Country: United States (US).

The Product Manager, Portfolio Strategy and Execution will lead end to end marketing ownership for the NICU enteral feeding portfolio, including NeoMed and related product lines. This role is responsible for defining portfolio strategy, leading new product development, and driving commercial execution across both global and North America markets. The individual will operate at the intersection of upstream and downstream marketing, ensuring that innovation priorities align with real customer needs and translate into successful market adoption. Success in this role requires a balance of strategic thinking and hands‑on execution, with accountability for portfolio performance, growth initiatives, and new product launches.

Key Responsibilities
Portfolio Strategy and Innovation

Define and lead portfolio strategy for the NICU enteral feeding business, including product positioning, segmentation, and long‑term growth priorities

Translate customer and market insights into actionable strategies and differentiated value propositions

Identify and prioritize innovation opportunities aligned to clinical needs and business objectives

Conduct market assessments, competitive analysis, and opportunity sizing to inform investment decisions

New Product Development and Launch

Lead cross‑functional teams through the stage gate process from concept through commercialization

Develop target product profiles, market requirements, and business cases including financial modeling

Partner closely with R&D, Clinical, Regulatory, and Quality to ensure product design aligns with customer needs and compliance requirements

Own global launch strategy including positioning, messaging, pricing, and go‑to‑market planning

Ensure strong alignment and execution with regional teams to drive successful adoption

Commercial Execution and Business Performance

Drive annual and long‑range business planning for the portfolio, including revenue growth, pricing strategy, and product mix optimization

Partner with Sales, Finance, and Supply Chain to develop accurate forecasts and demand plans

Monitor portfolio performance and take action to improve growth, profitability, and operational efficiency

Support key commercial initiatives including GPO and IDN strategies, contract positioning, and market access considerations

Lead development of sales tools, training, and marketing programs to support field effectiveness

Customer and Market Engagement

Act as a key interface with customers, including clinicians, key accounts, and industry stakeholders within the NICU environment

Gather and synthesize Voice of Customer insights to inform both innovation and commercial strategy

Build relationships with key opinion leaders and support advisory boards and industry engagement

Represent the business at trade shows, customer meetings, and clinical forums

Cross Functional Leadership

Lead and influence cross‑functional teams without direct authority, including R&D, Clinical, Regulatory, Quality, Supply Chain, and Sales

Serve as the voice of the customer and commercial organization throughout product development and lifecycle management

Drive alignment between global strategy and regional execution to ensure consistency and impact

Primary Collaboration Partners

Sales Leadership and Sales Teams

Global Strategic Marketing and Regional Marketing

Research and Development

Clinical and Medical Affairs

Regulatory and Quality

Finance and Supply Chain

This is a hybrid position based at our Alpharetta office, requiring in‑office attendance three days per week (Tuesday through Thursday).

Qualifications
Required

Bachelor’s degree required

5+ years of product management or marketing experience in medical device or healthcare, including both upstream and downstream responsibilities

Experience with both new product development and commercial execution

Demonstrated ability to lead cross‑functional initiatives and influence without direct authority

Strong business and financial acumen, including experience with forecasting and business case development

Experience gathering and applying customer insights to drive strategy

Ability to manage multiple priorities in a fast‑paced environment

Ability to travel approximately 25–30 percent

Preferred

Experience in neonatal, pediatric, or enteral feeding markets

Experience supporting global product launches

MBA or equivalent business experience

Familiarity with regulated medical device environments including clinical and regulatory considerations

Additional Information
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification and are not intended to be an exhaustive list of all responsibilities.

Benefits

Free onsite gym

Onsite cafeteria

HQ region voted “best place to live” by USA Today

Uncapped sales commissions

401(k) employer match: 100% of each pretax dollar contributed on the first 4% and 50% of the next 2% with immediate vesting

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

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