Marketing Manager

Responsibilities Lead the development and execution of full‑funnel consumer engagement strategies, driving awareness, consideration, and conversion for the brand.
Responsible for all media (owned, earned, paid) planning and execution across digital, social, and other growing platforms.
Partner with creative teams to deliver compelling, consumer‑focused content, customized across platforms.
E‑commerce: Ensure brand and product information is optimized for conversion rate and is inclusive of brand content creation, product descriptions & imagery.
Determine marketing programs, execute tailored media placements, constantly optimizing with real‑time data.
Website and Social Media Channels: Partner with internal teams and manage external agencies for content creation and optimization, improving user experience.
Lead and partner with agencies across media (digital, social), e‑commerce, creative, and PR/influencer.
Monitor and optimize ROAS / ROIs across all full‑funnel media platforms including digital, social, E‑Commerce, etc.
Requirements Has 7+ years of consumer goods experience from either corporate or agency side.
Expertise in managing media across all platforms with a strong focus in digital, social, and e‑commerce (ex: Amazon).
Focused on how to make more people aware and talk about the brand, through branded content, media, partnerships, experiences, and influencers.
Excellent writing, editing, and communication skills.
Proficient in Microsoft Office, e‑commerce providers, Amazon Vendor, advertising platforms, Shopify, and data management and reporting tools (i.e., Google Analytics, Meta Business Suite, BlackBird, Acorn‑i, Criteo).

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