Content & Retention Marketing Specialist

About Nani At Nani, we believe confidence grows when women feel comfortable, capable, and ready for whatever adventure comes next. As a women-owned brand, we’re passionate about creating thoughtfully designed swimwear and activewear that empowers women to get outside, try new things, and live fully.
We’re also committed to building that same experience for our team. Nani is a fast-growing company where creativity, collaboration, and positivity thrive. We work hard, support each other, celebrate wins, and genuinely enjoy what we do. If you’re looking for meaningful work, opportunities to grow, and a team that values both excellence and fun, we’d love to meet you.
Position Overview The Retention Marketing Specialist is responsible for increasing customer loyalty, repeat purchases, and long-term customer value through lifecycle marketing, organic content, and brand storytelling. This role owns email and SMS marketing strategy, customer retention initiatives, loyalty communications, SEO content, and organic traffic growth.
The ideal candidate is equal parts strategist, storyteller, and analyst; someone who understands how to build meaningful customer relationships while driving measurable business results.
This is a role for someone who loves to write, thrives in a fast-moving ecommerce environment, and wants to own meaningful channels end-to-end. You won’t manage a team, but you will manage a lot! Content calendars, automation flows, SEO strategy, and customer communication across the full lifecycle.
What You’ll Do Email & SMS Marketing Write, build, and send all email and SMS campaigns using Klaviyo
Build and optimize automated lifecycle flows, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
Write promotional, seasonal, and product launch messaging that sounds like Nani
Segment audiences and tailor messaging to different customer groups
Use AI writing tools to draft, iterate, and scale content output
Retention & Loyalty Manage loyalty, VIP, and customer retention communication strategies
Create campaigns that bring customers back.
Support post-purchase experience with thoughtful, brand-consistent messaging
SEO & Organic Growth Own blog strategy, editorial planning, and content creation
Develop and manage Pinterest content strategy and scheduling
Optimize product pages, collection pages, and website content for search visibility
Identify keyword opportunities and build a content calendar around them
Brand Copywriting & Storytelling Write campaign, product launch, and website copy that brings the Nani brand to life
Develop seasonal narratives and storytelling angles in collaboration with the social and creative teams
Maintain a consistent brand voice across all customer touchpoints
Customer Insights & Analytics Analyze customer feedback and behavioral data to identify opportunities and improve messaging, content, and retention strategies
Monitor campaign performance and recommend optimizations
Report on retention, engagement, and organic growth metrics
What We’re Looking For 2-4 years of experience in lifecycle marketing, retention marketing, CRM marketing, content marketing, or ecommerce marketing
Strong copywriting and storytelling abilities
Experience creating SEO-focused content and growing organic traffic
Strong analytical skills and ability to interpret customer and campaign data
Organized, self-directed, and able to manage multiple content streams at once
Preferred Qualifications Experience with Shopify, Klaviyo, Google Analytics, Triple Whale, or similar ecommerce platforms
Experience managing loyalty or rewards programs
Knowledge of SEO best practices and keyword research
Experience developing blog, Pinterest, or organic content strategies
Background in consumer products, apparel, lifestyle, or ecommerce brands
Why Nani? At Nani, we’re more than a swimwear and apparel brand; we’re a team of passionate people who believe in confidence, adventure, and showing up for one another. We work hard, celebrate wins, support growth, and create products that help women feel comfortable and capable in every season of life.
As a member of our team, you’ll have the opportunity to make a meaningful impact, contribute new ideas, and help shape the future of a growing women-owned brand. If you’re looking for a workplace where your contributions matter and your teammates genuinely care, we’d love to hear from you.
Nani is an equal opportunity employer. We are committed to creating an inclusive workplace where all employees and applicants are treated with respect and have equal access to opportunities. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable law.
Ready to join the adventure? We’d love to meet you.

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