Marketing Operations Specialist

Position Summary

We are seeking a detail-oriented and technically skilled problem‑solver to join our team as a Marketing Operations Specialist. This role will optimize our marketing automation, website operations, and cross‑functional marketing responsibilities. The Specialist will learn the student journey (B2C) and year‑y B2B operations of ISEP and will build automated campaigns to improve engagement at each stage of the pipeline.
Principal Relationships

External: Web Developers
Internal: Communications and Marketing, Business Operations, IT
Key Responsibilities

Marketing Automation & Campaign Operations (50%)

Build and maintain automated engagement programs for B2B and B2C audiences
Develop audience segmentation strategies and campaign logic for all targeted communications
Test and optimize email campaigns for deliverability, accessibility, engagement, and conversion performance
Conduct A/B testing on subject lines, layouts, calls‑to‑action, and audience segmentation
Monitor email performance metrics and recommend ongoing improvements
Ensure compliance and consistency in MCAE communications, forms, lists, and automations
Build and manage automated workflows for webinars, events, recruitment initiatives, and other marketing campaigns
Coordinate event registration, follow‑up communications, and reminders through MCAE engagement programs
Keep Salesforce MCAE content (emails, forms, lists) organized
In collaboration with ISEP’s Salesforce Administrator, create email engagement and other relevant reports
Website Operations (25%)

Under the direction of MarCom leadership, update and maintain the ISEP website structure and flow to improve the user experience
Monitor website performance and identify opportunities for improvements using Google Analytics and Salesforce
Ensure the ISEP website meets accessibility and compliance standards
In collaboration with the marketing team, update website content as needed
Collaborate with web developers to support marketing functionality within Ruby on Rails websites and applications
Seasonal Readiness & Operational Projects (10%)

Coordinate communication and project execution tied to annual seasonal readiness and organizational operations
Document recurring operational cycles in Asana
Organize and maintain marketing files, digital assets, and shared content libraries
Support the development and maintenance of a centralized MarCom Hub for staff resources and collaboration
Under the guidance of the Director of Marketing, review marketing support intake requests and assist in project coordination
AI Integrations (10%)

In partnership with IT, research, test, and implement AI‑driven tools and integrations that improve marketing operations and efficiency
Support emerging marketing technology initiatives and process innovation
Reporting & Analytics (5%)

Produce and maintain reports and dashboards related to marketing performance, engagement metrics, campaign effectiveness, and lead generation
Analyze marketing data to identify trends, opportunities, and optimization recommendations
Support attribution tracking and reporting initiatives across digital campaigns
Track and report on user behavior and website entry points
Qualifications

Required Qualifications

2years of experience on a marketing team, ideally in marketing operations, marketing automation, CRM administration, marketing campaign execution, or a similar role
Hands‑on experience using email marketing automation platforms
Experience maintaining website content
Strong analytical, organizational, and troubleshooting skills
Excellent communication skills, demonstrated by application materials
Experience in cross‑functional collaboration with many different teams or roles
Preferred Qualifications

Salesforce or Pardot/MCAE experience
Experience using Google Analytics
Knowledge of lead attribution and marketing funnel analytics
Experience maintaining websites using basic HTML, CSS, and AI tools to build simple code
Experience working in higher education, non‑profit, or international education settings
International or cross‑cultural study, work, or travel experience

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