Sr Director, Digital

Sr Director, Digital

Overall Job Summary This role will have a robust understanding of the digital business, will leverage analytics and data to identify and prioritize initiatives to drive performance, and ultimately drive accountability of directly managed and cross functional teams to evolve Tractor Supply's digital business into a best-in-class shopping experience for our customers.
Essential Duties and Responsibilities (Min 5%)
Responsible for sales and margin for all digital channels for the hardlines merchandising divisions ($500M+ sales plan)
Lead the process of reviewing business performance, diagnosing drivers, and prioritizing work across multiple dimensions to grow sales and margin
Leverage advanced analytical tools, outside data, and merchandising strategies to Identify and prioritize assortment expansion opportunities
Leverage competitive price intelligence and automated pricing algorithms to ensure price leadership, while delivering on margin targets
Leverage existing site functionality (homepage, landing pages, product recs, etc.) to deliver category strategies, ensure seasonal relevance, and help customers find items that meet their needs
Work closely with vendor partners to ensure strong online content for items and campaigns
Identify opportunities and influence product/UX teams to deliver new sitewide and category specific digital functionality needed to deliver on sales plans
Improve site content and partner closely with marketing to identify opportunities to drive more qualified traffic (paid media, owned channels, earned channels/SEO) to digital properties
Serve as a member of the Digital leadership team, helping educate and advocate for the role of Digital in our business, and to enable a more seamless customer journey across our properties
Work with the Digital leadership team to help define and prioritize our med-long term business strategy to ensure 2x growth over the next 5 years
Provide day to day management, strategic direction, mentorship, and development for a direct reporting team
Required Qualifications
Experience: 10+ years of demonstrated success in a retail environment, with at least one of these areas: Merchandising, eCommerce, Strategy. 5+ years leadership experience managing teams of direct reports
Education : Bachelor's degree from an accredited college or university. MBA preferred. Any suitable combination of education and experience will be considered.
Professional Certifications : None Preferred
Knowledge, Skills or Abilities
Proven experience in a leadership role in e-commerce or retail.
Demonstrated understanding of merchandising, site merchandising, product/UX, and digital marketing; and how to leverage these decision domain areas to drive results
Past experience and success in redefining processes, ways of working, and creative solutions that drive a step change in performance of teams
Experience managing teams, coaching for development, and building inclusive and empowered teams
Demonstrated success in past roles of influencing decision making, prioritization, and accountability of cross functional teams that do not report in directly
Ability to analyze data and financial reports to make informed business decisions
Working Conditions Normal office working conditions
Physical Requirements Sitting Standing (not walking) Walking Lifting up to 50 pounds
Disclaimer This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package.