Marketing Coordinator

Job Overview
Prep Obsessed is a boutique retailer seeking a marketing professional to drive brand growth, customer engagement, and sales across multiple channels. The ideal candidate understands both creative and technical aspects of marketing, can execute campaigns from concept through analysis, and is comfortable building email campaigns, managing advertising audiences, reviewing analytics, and identifying growth opportunities. While this role does not primarily focus on content creation, the candidate should effectively repurpose existing content across platforms and support overall marketing strategy. The position offers part‑time or full‑time availability based on fit.

Responsibilities

Email Marketing

Create, schedule, and optimize email marketing campaigns

Build and maintain email automations and customer journeys

Segment audiences and develop targeted marketing campaigns

Monitor campaign performance and recommend improvements

Write compelling email copy that aligns with the Prep Obsessed brand voice

Paid Advertising

Assist with Meta advertising strategy and execution

Create, test, and optimize ad campaigns

Build and manage custom audiences, retargeting campaigns, and lookalike audiences

Analyze advertising performance and provide recommendations for improvement

Monitor advertising budgets and campaign results

Content & Social Media Support

Use existing content and assist in creating engaging posts for Instagram, Facebook, TikTok, and other platforms

Assist in executing TikTok growth initiatives through consistent posting, content repurposing, and performance monitoring

Repurpose existing content into multiple formats and platforms

Monitor trends and identify opportunities for high‑performing content and campaigns

Marketing Operations & Strategy

Coordinate marketing calendars around launches, promotions, live sales, pre‑orders, and special events

Maintain a cohesive brand voice and visual identity across all platforms

Analyze marketing performance metrics and identify growth opportunities

Collaborate with leadership on marketing strategy and campaign planning

Stay current on platform changes, marketing trends, and industry best practices

Assist with occasional live sale support and event marketing as needed

Qualifications

Required

Strong written communication and copywriting skills

Strong organizational and project management abilities

Ability to work independently with minimal supervision

Comfortable managing multiple projects and deadlines simultaneously

Strong computer skills and ability to quickly learn new software platforms

Interest in marketing, e‑commerce, retail, and customer engagement

Preferred

Marketing experience, internships, coursework, or other relevant experience

Experience with email marketing platforms such as Klaviyo

Experience with Meta Business Suite and Ads Manager

Experience with Shopify, Google Analytics, Canva, CapCut, or similar platforms

Experience working in retail, e‑commerce, boutique, or direct‑to‑consumer businesses

Ideal Candidate

Understands both marketing strategy and execution

Highly organized and detail‑oriented

Can take ownership of projects from start to finish

Uses data and analytics to make decisions

Strong understanding of social media trends and consumer behavior

Brings ideas to the table and enjoys testing new marketing concepts

Success Metrics

Increased email engagement and revenue

Effective audience segmentation and customer targeting

Improved advertising performance and return on ad spend

Consistent execution of launches, promotions, and marketing calendars

Growth in customer engagement across marketing channels

Schedule & Compensation

Part‑time or full‑time availability based on fit

Full‑time employees eligible for medical, dental, vision, and 401(k) benefits

Compensation based on experience

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