Social Media Mgr

This role is responsible for building and maintaining an active, on‑brand social presence that drives guest engagement, ticket sales awareness, and measurable revenue impact across platforms including Instagram, Facebook, TikTok, YouTube, and emerging channels. The Social Media Manager directly supervises Social Media Coordinators, sets the strategic direction for the department, and serves as the connective tissue between organic content, paid amplification, and broader integrated campaign efforts.

DUTIES AND RESPONSIBILITIES

Develop and execute a comprehensive social media strategy across all OWA entities, aligned with seasonal campaigns, attraction launches, revenue goals, and the integrated marketing plan

Own paid social media advertising strategy and execution, including Meta Ads (Facebook/Instagram), TikTok Ads, and boosted content — managing targeting, bidding, creative testing, budget pacing, and performance optimization

Collaborate with the Marketing Manager on paid social budget allocation and ensure paid efforts are aligned with broader media planning and digital performance goals

Manage, mentor, and assign work to Social Media Coordinators, ensuring consistent quality, coverage, and brand alignment across all resort entities

Oversee the social content calendar across platforms, coordinating with the Creative Services team for assets and the Digital Marketing Manager for cross‑channel alignment

Monitor platform performance analytics and deliver monthly reporting with actionable insights, paid campaign results, and growth recommendations

Lead community management strategy including guest response standards, review monitoring, and real‑time engagement during events and peak seasons

Stay current on platform algorithm changes, paid social best practices, trending content formats (Reels, TikTok, Stories), and amusement/tourism industry trends

Identify and coordinate influencer and content creator partnerships in collaboration with the Partnerships & Community Coordinator

Develop social content strategy around live events, seasonal programming, and resort activations — including on‑site coverage as needed

Establish and maintain a social media brand voice guide for each resort entity

Collaborate with the PR Coordinator on crisis communication and reputation management across social channels

Manage social scheduling tools, paid platform accounts, and content approval workflows

QUALIFICATIONS

3–6 years of social media experience with demonstrated expertise in both organic social strategy and paid social advertising

Hands‑on proficiency with Meta Ads Manager (Facebook/Instagram) required; TikTok Ads experience strongly preferred

Experience managing paid social budgets, running A/B creative tests, optimizing campaign objectives, and reporting on ROAS and cost‑per‑result metrics

Experience managing multi‑brand or multi‑location social accounts strongly preferred

At least 1–2 years managing direct reports or leading a social media team

Deep working knowledge of Instagram, Facebook, TikTok, and social analytics platforms

Strong content sensibility with the ability to direct creative for both organic and paid social formats

Experience in tourism, theme parks, hospitality, or entertainment a significant plus

Proficiency in social scheduling and listening tools (Sprout Social, Hootsuite, Metricool, or similar)

Excellent written communication and brand voice skills across multiple brand personas

Availability for some evenings and weekends to support live event coverage

Bachelor's degree in Marketing, Communications, or related field

Interested applicants can apply directly to www.visitowa.com/employment.

To maintain document integrity and ensure optimal system processing, please submit your resume and supporting files in PDF format.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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