Associate Public Relations Manager

Associate Public Relations Manager

HUNT VALLEY, MD, US, 21031
McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work. We are looking to hire an Associate Public Relations Manager immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.
What We Bring To The Table: The best people deserve the best rewards. In addition to the benefits you'd expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:
Competitive compensation
Career growth opportunities
Flexibility and support for diverse life stages and choices
Wellbeing programs
Position Overview: Responsible for managing the day-to-day operations of our Consumer Public Relations programs and strategies with external agencies and internal partners (social media, influencer marketing, in-house content team, brand teams, culinary kitchens, Consumer Affairs). The Associate Manager, PR serves as a key source for media inquiries and cultivates/manages relationships with media, influencers, and key-opinion-leaders to generate positive reputation for our brands and products. This role will report to the Director Integrated Marketing and Communications.
Key Responsibilities:
Manage day-to-day consumer public relations activities and breakthrough campaigns with agencies and internal partners
Participate in creative campaign sessions
Consult on strategy documents and presentations
Edit/write press releases and key messages
Create digital media press kits & mailings
Lead new products media strategy with PR agency to gain awareness
Support development and execution of PR programs that sustain campaign momentum through timely storytelling, proactive outreach, and trend-driven opportunities
Develop media outreach strategies and targeted media lists
Monitor media landscape for opportunities and respond to media inquiries
Maintain detailed internal media notes and contacts list
Support media training preparation and coordinate press interviews by developing briefing materials, managing schedules, and ensuring spokesperson readiness
Assist in managing earned influencer programs and product seeding initiatives, including identifying partners, coordinating shipments, and tracking coverage and engagement
Manage influencer relationships and work with creators and agencies to support campaigns that generate earned coverage
Support planning and execution of media and influencer events by coordinating logistics, managing guest lists, and assisting onsite to ensure smooth execution and strong brand representation
Create campaign, quarterly, and year-end reports, including KPI analysis and insights to drive future programs and ideas
Work with insights and marketing mix teams to evaluate PR effectiveness
Collaborate with social media and content teams to develop opportunistic social content to gain earned media coverage
Qualifications:
Bachelor's Degree in Communications, Journalism, Marketing, or other related field
5+ years public relations experience (in-house or agency)
Experience managing PR campaigns, working with social influencers/creators, and media relations
Experience managing a PR agency
Strong knowledge of modern PR and emerging earned media, influencer relations, and social media
Vendor management experience
Exceptional interpersonal and influence skills
Solid business acumen and strong oral and written communication skills
Strong project management and organizational skills; able to work under pressure and with firm deadlines
Self-motivated with a positive and professional approach
Strong oral, written and presentation skills
Proficient in Microsoft applications (especially PowerPoint)
Experience working with digital/social media required
Analytical and conceptual problem-solving skills and able to make data-driven recommendations
Ability to adjust and adapt to fast-paced environment
Consumer Products Industry experience preferred
McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.
Base Salary: $87,910 - $153,870
Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick's Incentive Bonus (MIB) Plan.
In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:
Comprehensive health plans covering medical, vision, dental, life and disability benefits
Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
Retirement and investment programs including 401(k) and profit-sharing plans
Nearest Major Market: Baltimore