Team Lead, Field Marketing

AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

The Role
As Team Lead, Field Marketing – DACH, you will lead the execution of integrated marketing programs across Germany, Austria, and Switzerland, driving pipeline and revenue through events, digital, content, and partnerships.

You’ll act as the key marketing partner to DACH Sales, owning the local channel mix and performance, while collaborating with European leadership on strategy and investment.

This role suits a hands‑on B2B marketer who can execute end‑to‑end programs, localise global campaigns, and deliver measurable impact.

In This Role, You Will:

Execute integrated campaigns

Localise and deliver global and regional campaigns for DACH

Own the channel mix across events, webinars, digital, content, and partners

Deliver against MQL, SQL, and pipeline targets

Track performance and optimise using data and insights

Lead events and experiences

Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes

Manage webinars, demos, and networking events aligned to revenue goals

Own digital and content in German

Manage and optimise the DE website

Create and localise high‑performing German‑language content

Build partner marketing

Develop media and partner relationships to expand reach and demand

Execute co‑marketing campaigns and track performance

Partner with Sales and CS

Act as the day‑to‑day marketing contact for DACH Sales, SDRs, and CS

Support account‑based initiatives and lead follow‑up

Embed insight, data, and AI

Use customer stories and data to strengthen campaigns

Integrate AI tools into content, optimisation, and execution

Here’s What You Need:

Experience

Demonstrable background in B2B marketing (ideally SaaS/tech)

Proven success driving MQLs, SQLs, and pipeline

Market & language

Native‑level German and strong English

Experience localising campaigns and managing German‑language content

Skills

Strong digital and content marketing capabilities

Data‑driven mindset with understanding of funnel metrics

Experience working closely with Sales and cross‑functional teams

Ability to manage multiple stakeholders and programs end‑to‑end

Mindset

Proactive, organised, and execution‑focused

Comfortable with AI tools and continuous experimentation

Location

Based in Germany

Willing to travel across the DACH region for events and partner activities

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