We’re looking for a Senior Product Marketing Manager to join our ever evolving Product Marketing team and help shape the future of global commerce.
Responsibilities
- Product positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
- Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success.
- Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement.
- Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
- Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
Qualifications
- Bachelor’s Degree
- Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
- Typically a minimum of 8-12+ years
- Experience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment.
Benefits
Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service.
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