Associate Brand Manager

Overview
Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic Associate Brand Manager to join our growing team.

What You Will Do
This role offers the opportunity to own the executional heartbeat of Mentos, bringing strategy to life across relevant touchpoints. You will gain end-to-end brand experience, with direct impact on how consumers engage with Mentos across key seasonal moments. As the Associate Brand Manager, you will help shape the future of a global powerhouse brand with strong equity and significant runway for growth. This is a high-impact delivery role, responsible for translating brand strategy and seasonal tentpole priorities into best-in-class execution across digital, social, eCommerce, and retail touchpoints. You will play a critical role in ensuring Mentos shows up consistently and effectively across consumer occasions, retail environments, and owned platforms through ownership of executional excellence across key growth drivers, with a focus on digital management, asset deployment, and seasonal activation delivery.

Influence decisions: Translate insights into clear, compelling recommendations and present to brand leadership

Drive Cross-Functional Alignment & Execution Excellence: Act as a key integrator across teams, ensuring all execution is aligned, timely, and consistent.

Enable Performance Tracking & Insight Generation: Support data-driven decision making through performance tracking and actionable insights, with a focus on seasonal and activation impact.

Lead key initiatives: Take ownership of high-impact projects across the base business, including product improvements and process optimization

Own Asset Development & Cross-Functional Toolkit Delivery: Lead the creation, management, and deployment of all brand assets, ensuring seamless execution across shopper, retail, and digital channels.

Lead Social & Digital Ecosystem Execution: Own Mentos’ organic digital presence and content deployment, ensuring all channels reinforce seasonal tentpoles and occasion-led messaging.

Manage the business financially: Oversee brand budgets, ensuring disciplined spend, accurate forecasting, and strong partnership with finance

As an ABM, you’ll get the best of both worlds: the ownership and accountability of a brand role, combined with the energy, speed, and creativity of a company built on fun. This is a place where your ideas move quickly from concept to shelf and where you can see your impact in consumers’ hands every day.

What We Need From You

Bachelor’s degree in Marketing, Business, or related field

2–3+ years of experience in Brand Management, Digital Marketing, or CPG roles

Strong experience in social, digital content, or eCommerce execution

Demonstrated ability to manage multiple projects and cross-functional stakeholders

Strong analytical skills with ability to turn data into actionable insights

Excellent project management and organizational skills

High attention to detail and commitment to execution excellence

Strong communication skills with ability to influence across teams

What We Offer
At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members’ goals and well-being including:

PTO package including vacation, sick, personal, and pay it forward time off

13 paid holidays

401k with Company Match up to 8%, ranking in the top 1% of the country

Annual Bonus potential and merit-based increases

Comprehensive Health Insurance

Annual Well-Being subsidy

Maternity & Paternity leave options

Sam’s Club or Costco annual membership reimbursement

Tuition-Free College Program

Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)

Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Nearest Major Market: Cincinnati

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